eTail Nordic 2017

03 - 04 October, 2017

The Radisson Blu Scandinavia Hotel, Copenhagen

+ 442073689894

Day 1

Day 1

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8:00 AM Registration & Welcome Coffee

8:45 AM Conference Director’s welcome

8:50 AM Chairperson’s Welcome and opening remarks

Aja Guldhammer Henderson, CEO, Reshopper

9:00 AM OPENING KEYNOTE The intersection of retail and technology in a disrupted world: Bold predictions for the future

Johan Kleberg, CEO, Adlibris Group

 Johan Kleberg
Johan Kleberg
CEO
Adlibris Group

9:20 AM KEYNOTE: Your customer is Mobile First, why aren’t you? How to respond to consumer demand for the mobile channel

Rasmus Panduro, Head of eCommerce, Spies.dk

 Rasmus Panduro
Rasmus Panduro
Head of eCommerce
Spies.dk

9:40 AM KEYNOTE: How to build digital products that your customer wants and capitalise on consumer use of mobile

Simon Faerch, Head of Digital Product Innovation, Coop.dk

 Simon Faerch
Simon Faerch
Head of Digital Product Innovation
Coop.dk

10:00 AM KEYNOTE INTERVIEW: Engineering experiences for today’s retail customer

Please select

10:20 AM Coffee and networking break

Please select

Valtech Innovation Lab

11:25 AM KEYNOTE: Cross-device tracking and attribution: How to use mobile as the centrepiece of your strategy

Marcus Foge, Senior Director Global Online, Oriflame

 Marcus Foge
Marcus Foge
Senior Director Global Online
Oriflame

11:45 AM SOLUTIONS KEYNOTE:Session reserved for Dynamic Yield

This slot is reserved for a leading solutions provider with proven experience in digital payments - if you think your service would be of interest to our delegation, please contact Bryony Hunter on: +44 207 368 9387 or email bryony.hunter@wbr.co.uk

12:05 PM KEYNOTE PANEL: Generating mobile traffic, organic search and mobile PPC: Where should you be investing your time and effort?

Marcus Foge, Senior Director Global Online, Oriflame

Rasmus Panduro, Head of eCommerce, Spies.dk

Simon Faerch, Head of Digital Product Innovation, Coop.dk

Moderated By:
Aja Guldhammer Henderson
, CEO, Reshopper

 Marcus Foge
Marcus Foge
Senior Director Global Online
Oriflame

 Rasmus Panduro
Rasmus Panduro
Head of eCommerce
Spies.dk

 Simon Faerch
Simon Faerch
Head of Digital Product Innovation
Coop.dk

Moderated By:

Please select

12:35 PM Lunch Break

Please select

Private Lunch

This slot is reserved for a leading solution provider who would like to meet with high level delegates in an exclusive, private setting - if you think your service would be of interest to our delegation, please contact Bryony Hunter on: +44 207 368 9387 or email bryony.hunter@wbr.co.uk.

Stream A: Mastering attribution and the customer journey

1:40 PM ALL-STAR PANEL Complete retention: How can you keep your customers coming back for more?

Kari Harkonen, Chief Digital Officer, Marimekko

Lise Elbaek-Jespersen, Retail Industry Lead, Google Denmark

Casper Remmer, CEO, OLIVERS

 Kari Harkonen
Kari Harkonen
Chief Digital Officer
Marimekko

 Lise Elbaek-Jespersen
Lise Elbaek-Jespersen
Retail Industry Lead
Google Denmark

 Casper Remmer
Casper Remmer
CEO
OLIVERS

Stream B: Personalisation in the Smart data age

Case Study Revolution How to take your customer understanding to the next level!: Moving beyond understanding consumer habits to recognising passions

Yannick de Rechapt, CIO & Head of Online, Ellos Group

Thomas Tonder, Head of UX, Ellos Group & eCommerce Consultant

 Yannick de Rechapt
Yannick de Rechapt
CIO & Head of Online
Ellos Group

Thomas Tonder
Head of UX
Ellos Group & eCommerce Consultant

Stream C: Creative Boardrooms

The Email Boardroom How to reduce cart abandonment through innovative email retargeting & testing

Jonas Carlstrom, Head of Digital Marketing, NA-KD

In this Creative Boardroom you and 15 of your peers will have the opportunity to workshop, network and debate your way to a solution on one of your biggest challenges.

 Jonas Carlstrom
Jonas Carlstrom
Head of Digital Marketing
NA-KD

Stream D: Creative Boardrooms

The Innovation Boardroom Focus on your customer!: How to drive digital, retail innovation using actionable consumer insight

Henrik Tingwall, Chief Digital Officer, Apoteket

In this Creative Boardroom you and 15 of your peers will have the opportunity to workshop, network and debate your way to a solution on one of your biggest challenges.

 Henrik Tingwall
Henrik Tingwall
Chief Digital Officer
Apoteket

Stream E: Synergy Workshop

The Media Boardroom How to optimise your media spend and work with key agencies

Nanna von Cotta-Schonberg, Head of eCommerce & Key Accounts, DK Company

In this Workshop you and 20 of your peers will have the opportunity to workshop, network and debate your way to a solution on one of your biggest challenges.

 Nanna von Cotta-Schonberg
Nanna von Cotta-Schonberg
Head of eCommerce & Key Accounts
DK Company

Stream A: Mastering attribution and the customer journey

2:20 PM Session reserved for Bazaarvoice

This slot is reserved for a leading solutions provider with proven experience in Attribution - if you think your service would be of interest to our delegation, please contact Bryony Hunter on: +44 207 368 9387 or email bryony.hunter@wbr.co.uk.

Stream B: Personalisation in the Smart data age

Competing in the era of the consumer: How to combine identity, personalisation and privacy to become a market leader

This slot is reserved for a leading solutions provider with proven experience in Attribution - if you think your service would be of interest to our delegation, please contact Bryony Hunter on: +44 207 368 9387 or email bryony.hunter@wbr.co.uk.

Stream C: Creative Boardrooms

Session Continued

Stream D: Creative Boardrooms

Session Continued

Stream E: Synergy Workshop

Session Continued

Stream A: Mastering attribution and the customer journey

2:40 PM How to identify a customer’s real lifetime value: Where should you invest for maximum return?

Jesper Jensen, Online Marketing Director, Boozt.com

 Jesper Jensen
Jesper Jensen
Online Marketing Director
Boozt.com

Stream B: Personalisation in the Smart data age

How to rapidly boost efficiency & scale your paid channels

Anna Stig, Nordic Head of eCommerce, Dustin Group

 Anna Stig
Anna Stig
Nordic Head of eCommerce
Dustin Group

Stream C: Creative Boardrooms

Session Continued

Stream D: Creative Boardrooms

Session Continued

Stream E: Synergy Workshop

Session Continued

Stream A: Mastering attribution and the customer journey

3:00 PM Transforming your customer journey: How do you identify the best attribution model for your business?

Marc Verscheuren, Head of Online Marketing, Happy Socks

Marc Verscheuren
Head of Online Marketing
Happy Socks

Stream B: Personalisation in the Smart data age

Session reserved for Richrelevance

Stream C: Creative Boardrooms

This session is reserved for Emarsys

In this Creative Boardroom you and 15 of your peers will have the opportunity to workshop, network and debate your way to a solution on one of your biggest challenges

Stream D: Creative Boardrooms

Kill last click: Using predictive marketing to correctly identify your attribution

This slot is reserved for a leading solutions provider with proven experience in Attribution - if you think your service would be of interest to our delegation, please contact Bryony Hunter on: +44 207 368 9387 or email bryony.hunter@wbr.co.uk.

Stream E: Synergy Workshop

The Conversion Workshop Conversion rate testing: What new approaches can you adopt to dramatically improve your success rates?

In the world of testing there are millions of different variations on the theme – in this exclusive session learn from a leading retailer on their favoured strategy before sharing your advice and learning from other’s testing successes (and failures).

This slot is reserved for a leading solutions provider with proven experience in customer experience - if you think your service would be of interest to our delegation, please contact Bryony Hunter on: +44 207 368 9387 or email bryony.hunter@wbr.co.uk.

Stream A: Mastering attribution and the customer journey

3:20 PM STORYBOARD PANEL The art of story telling: How to use content to drive brand affinity?

Rasmus Panduro, Head of eCommerce, Spies.dk

Rikke Hyldsberg Sogaard, Head of Marketing, Irma

 Rasmus Panduro
Rasmus Panduro
Head of eCommerce
Spies.dk

 Rikke Hyldsberg Sogaard
Rikke Hyldsberg Sogaard
Head of Marketing
Irma

Stream B: Personalisation in the Smart data age

360 PANEL Are you using your data correctly? How to create a personalisation strategy that fully exploits your data

Matias Hilario, Co-Founder & COO, Spot-A-Shop

 Matias Hilario
Matias Hilario
Co-Founder & COO
Spot-A-Shop

Stream C: Creative Boardrooms

Session Continued

Stream D: Creative Boardrooms

Session Continued

Stream E: Synergy Workshop

Session Continued

3:50 PM Coffee and networking break

Streams A & B Drilldown Roundtables

4:00 PM Roundtables:

Roundtable reserved for Content Square

How to overcome UX design challenges in order to improve your conversion rates

How to develop incredible content and encourage engagement Trish Di Napoli Dahlborg, Head of eCommerce, Klättermusen

How to break down the silo’s of your business to create an efficient Omni-channel organization
Flemming Jessen, Head of Commercial eCommerce, Sport24

How to create the ultimate eComm tech stack: What tools do you really need to succeed?
Roundtable reserved for Translations.com

The battle between performance and branding marketing: Which is right for your business? Thomas Rohr Kristiansen, CMO, AskCody

Advancements in omni-channel: How to deliver your customers the in-store solutions that they want

Omni-channel: Erlend Weiby, Head of eCommerce, Maxbo

The key to creating unique, inspired content that generates loyalty and net promoters
Martin Lumb, Head of Marketing & Digital Media, Bisgaard Shoes

How to capitalise on the developments in programmatic targeting

How to stay relevant: Offering your customers the right product, at the right time!

Be the hunter, not the hunted: How to create industry disruption Lars Sande, SVP Sales & Distribution, Norwegian Airlines

How to combine your data sources to create a single customer view

The China question: How to grow your business in this tough, foreign market

New opportunities in personalisation: How to move beyond simple identification

Stream C: Creative Boardrooms

The Search Boardroom How to dynamically increase the effectiveness of your onsite search

Johannes Kjos, Head of eCommerce Platform, Jernia Group

In this Creative Boardroom you and 15 of your peers will have the opportunity to workshop, network and debate your way to a solution on one of your biggest challenges.

 Johannes Kjos
Johannes Kjos
Head of eCommerce Platform
Jernia Group

Stream D: Creative Boardrooms

The Fashion Boardroom Intelligent product management: How to give your customers relevant items, which they really want!

Claire Sharp Sundt, Head of Digital, Varner Group

In this Creative Boardroom you and 15 of your peers will have the opportunity to workshop, network and debate your way to a solution on one of your biggest challenges.

 Claire Sharp Sundt
Claire Sharp Sundt
Head of Digital
Varner Group

Stream E: Synergy Workshop

The Branding Workshop The branding challenge: How to combine data driven marketing and online branding

This slot is reserved for a leading solutions provider with proven experience in customer experience - if you think your service would be of interest to our delegation, please contact Bryony Hunter on: +44 207 368 9387 or email bryony.hunter@wbr.co.uk.

4:45 PM SOLUTIONS KEYNOTE Move the needle in 3 easy steps: How to engage customers and drive incremental revenue

This slot is reserved for a leading solutions provider with proven experience in customer experience - if you think your service would be of interest to our delegation, please contact Bryony Hunter on: +44 207 368 9387 or email bryony.hunter@wbr.co.uk

5:05 PM CLOSING KEYNOTE Snapchat: A missed eCommerce opportunity?

Chris “Kubby” Kubbernus, CEO, Kubb&Co

5:30 PM Networking reception in the exhibition hall