eTail Nordic 2017

03 - 04 October, 2017

The Radisson Blu Scandinavia Hotel, Copenhagen

+ 442073689894

Day 2

Day 2

Expand All Sessions [+] Collapse All Sessions [-]

8:00 AM Registration & Refreshments

8:50 AM Chairperson’s Welcome and opening remarks

9:00 AM OPENING KEYNOTE Predicting the future of physical retail: What to expect from the connected store

Ville Kangasmuukko, CEO, Bubbleroom

 Ville Kangasmuukko
Ville Kangasmuukko
CEO
Bubbleroom

9:20 AM KEYNOTE: How to identify unique customers and their path to purchase: Creating a truly Omni-channel customer proposition

Toke Lund, Head of Digital Growth Centre, Dansk Supermarked Group

 Toke Lund
Toke Lund
Head of Digital Growth Centre
Dansk Supermarked Group

9:40 AM KEYNOTE INTERVIEW: How to ensure the right customer gets the right product, at the right time!

This slot is reserved for a leading solutions provider with proven experience in customer experience - if you think your service would be of interest to our delegation, please contact Bryony Hunter on: +44 207 368 9387 or email bryony.hunter@wbr.co.uk

10:00 AM KEYNOTE: High-tech, high-touch: The next step in the Omni-channel consumer experience

Rina Hansen, Marketing & Omni-channel Director, By Malene Birger

 Rina Hansen
Rina Hansen
Marketing & Omni-channel Director
By Malene Birger

10:20 AM OMNI-PANEL DISCUSSION: Integrating Brick & Click: What are the key elements in any successful multi-channel strategy?

Hans Edlund, Head of eCommerce, Polarn O Pyret

Anna Akesson, Head of eCommerce, Hemkop

Johan Riis Johansen, Head of eCommerce Services, COOP Denmark

Jenny Gejke, Head of Digital Channel Development, SJ

Peter Muld, Chief Digital Officer, ICA Gruppen

 Hans Edlund
Hans Edlund
Head of eCommerce
Polarn O Pyret

 Anna Akesson
Anna Akesson
Head of eCommerce
Hemkop

 Johan Riis Johansen
Johan Riis Johansen
Head of eCommerce Services
COOP Denmark

Jenny Gejke
Head of Digital Channel Development
SJ

 Peter Muld
Peter Muld
Chief Digital Officer
ICA Gruppen

Please select

10:50 AM Coffee and Networking Break

Please select

Valtech Innovation Lab

AI, Augmented Reality and the rise of the machines
11:25 AM Pushing the boundaries: How to gain an ROI from Virtual Reality in retail

Andreas Stillborg, Virtual Reality Project Lead, IKEA Customer planning Experiences

 Andreas Stillborg
Andreas Stillborg
Virtual Reality Project Lead
IKEA Customer planning Experiences

11:45 AM Saving marketing $ by investing where it matters: How to deliver exceptional customer experience across all channels

This slot is reserved for a leading solutions provider with proven experience in customer experience - if you think your service would be of interest to our delegation, please contact Bryony Hunter on: +44 207 368 9387 or email bryony.hunter@wbr.co.uk.

12:05 PM Marketing innovation: How to turn invention into revenue and keep your consumer coming back for more!

Sean Tindale, Head of Conceptual Marketing, ECCO Shoes

 Sean Tindale
Sean Tindale
Head of Conceptual Marketing
ECCO Shoes

12:25 PM CRYSTAL BALL PANEL: How to deliver a cultural transformation to ensure your entire business thinks Omni-channel: The Do’s and Don’ts

Arhi Kivilahti, Head of Development, Kesko

Jan Romme, CDO, Lomax

Wilko Klaassen, VP Global Online, Husqvarna Group

Monika Dagberg, Head of eCommerce, Granngarden

Henrik Tingwall, Chief Digital Officer, Apoteket

Kim Lindqvist, CMO, Nobia

 Arhi Kivilahti
Arhi Kivilahti
Head of Development
Kesko

 Jan Romme
Jan Romme
CDO
Lomax

 Wilko Klaassen
Wilko Klaassen
VP Global Online
Husqvarna Group

 Monika Dagberg
Monika Dagberg
Head of eCommerce
Granngarden

 Henrik Tingwall
Henrik Tingwall
Chief Digital Officer
Apoteket

 Kim Lindqvist
Kim Lindqvist
CMO
Nobia

Please select

1:00 PM Lunch and networking break

Please select

Private lunch

This slot is reserved for a leading solution provider who would like to meet with high level delegates in an exclusive, private setting - if you think your service would be of interest to our delegation, please contact Bryony Hunter on: +44 207 368 9387 or email bryony.hunter@wbr.co.uk.

TRACK A: Creating a customer-centric strategy

2:10 PM How to innovate your business: Focusing on your customer and a highly personalised strategy

Laszlo Varga, Group CEO, Euroflorist Group

 Laszlo Varga
Laszlo Varga
Group CEO
Euroflorist Group

TRACK B Digital Marketing 2.0

How to drive sales and conversion through the use of personal digital content

Pelle Pettersson, Head of eCommerce & Omni-channel, Cervera

 Pelle Pettersson
Pelle Pettersson
Head of eCommerce & Omni-channel
Cervera

TRACK C: Creative Boardroom

The Programmatic Boardroom Improving transparency in your media buying: How to benchmark your programmatic roadmap

In this Creative Boardroom you and 15 of your peers will have the opportunity to workshop, network and debate your way to a solution on one of your biggest challenges

This slot is reserved for a leading solutions provider with proven experience in customer experience - if you think your service would be of interest to our delegation, please contact Bryony Hunter on: +44 207 368 9387 or email bryony.hunter@wbr.co.uk

Track D: Creative Boardroom

The Engagement Boardroom Measure what matters! How to use data to improve engagement

In this Creative Boardroom you and 15 of your peers will have the opportunity to workshop, network and debate your way to a solution on one of your biggest challenges

This slot is reserved for a leading solutions provider with proven experience in customer experience - if you think your service would be of interest to our delegation, please contact Bryony Hunter on: +44 207 368 9387 or email bryony.hunter@wbr.co.uk

TRACK A: Creating a customer-centric strategy

2:30 PM How to activate and acquire your most valuable customers

Caroline Heitmann, Head of eCommerce & Marketing, Norli Libris

This slot is reserved for a leading solutions provider with proven experience in customer experience - if you think your service would be of interest to our delegation, please contact Bryony Hunter on: +44 207 368 9387 or email bryony.hunter@wbr.co.uk
 Caroline Heitmann
Caroline Heitmann
Head of eCommerce & Marketing
Norli Libris

TRACK B Digital Marketing 2.0

The “entitled consumer” & modern expectations: What do they really want and how do you give it to them?

This slot is reserved for a leading solutions provider with proven experience in customer experience - if you think your service would be of interest to our delegation, please contact Bryony Hunter on: +44 207 368 9387 or email bryony.hunter@wbr.co.uk

TRACK C: Creative Boardroom

Session Continued


Track D: Creative Boardroom

Session Continued


TRACK A: Creating a customer-centric strategy

2:50 PM Case Study Revolution Turn traffic into sales: How to efficiently move customers through the funnel to drive repeat purchases

Martin Jakobsen, Nordic Area eCommerce Manager, Carlsson Rezidor Hotel Group


 Martin Jakobsen
Martin Jakobsen
Nordic Area eCommerce Manager
Carlsson Rezidor Hotel Group

TRACK B Digital Marketing 2.0

Case Study Revolution How to provide perfect 1-2-1 marketing: What do you consumers really want?

Session reserved for Bol.com

TRACK C: Creative Boardroom

Session Continued


Track D: Creative Boardroom

Session Continued


3:30 PM Coffee and Networking break


Track A: International expansion

3:50 PM Case Study Revolution Building the perfect inter-country marketing department

Kasper Hove, Head of Digital Marketing, Momondo


 Kasper Hove
Kasper Hove
Head of Digital Marketing
Momondo

Track B: Overcoming delivery dilemmas

Oxford-Style Debate “To free or not to free?” Free next day delivery is unsustainable in the Nordic region. Agree or disagree?

Peter Hvidberg, Head of eCommerce, Intersport Group

Svante Lindgren, Head of eCommerce Logistics, Ahlens

Fully engage with one of the most contentious and divisive issues currently facing your industry. Sit back and witness industry leading Nordic retailers pitting themselves against each other in a battle to deliver the knockout argument. Will you reconsider your position? And will you walk away with a fresh mind-set and better prepared to take on this key conundrum?

 Peter Hvidberg
Peter Hvidberg
Head of eCommerce
Intersport Group

Svante Lindgren
Head of eCommerce Logistics
Ahlens

TRACK C: Creative Boardroom

The Data Boardroom Shaking things up: How to leverage data & user insights to drive brand restructuring

Per Lilie, Digital Operations Manager, SAS (Scandinavian Airlines)

In this Creative Boardroom you and 15 of your peers will have the opportunity to workshop, network and debate your way to a solution on one of your biggest challenges

 Per Lilie
Per Lilie
Digital Operations Manager
SAS (Scandinavian Airlines)

4:20 PM KEYNOTE Trendspotting: How to predict your strategy for 2025, an evidence fuelled case study

Gul Heper, Customer Innovation Director, Scandic Hotels


 Gul Heper
Gul Heper
Customer Innovation Director
Scandic Hotels

4:40 PM CLOSING KEYNOTE Learning from others’ mistakes: The Tradera turnaround story, lessons learned &rebuilding growth

Stefan Oberg, CEO, eBay Sweden


 Stefan Oberg
Stefan Oberg
CEO
eBay Sweden

5:00 PM End of eTail Nordic