Peter Hvidberg

Head of eCommerce Intersport Group

Peter Hvidberg is the Head of E-Commerce and Customer Service for INTERSPORT Group Denmark, driving digital & customer service to create Seamless Retail value for INTERSPORT Denmark, Colosseum, The Athlete´s Foot, JOYRUN, Outlet Sport, Sport Point, Sport-Direct and especially their customers. Peter redefined the E-Com strategy and focus for the group, optimized the process’ for the whole value chain, implemented a new website and has grown the e-com revenue x5 for INTERSPORT Denmark since he came in 2015.  Prior to INTERSPORT Peter has been working with Retail, Logistics, IT and Telecom and was a pioneer in E-Com building his first webshop back in 1999. Since 1999 Peter has developed several online concepts for his own companies and has as a consultant helped Danish national and International brands to develop theirs