02 - 03 October, 2019
Radisson Blu Scandinavia Hotel, Copenhagen
Agenda Day 1 - Wednesday 2 October 2019
Adapting To New Retail Trends
8:45 am - 9:05 am OPENING KEYNOTE INTERVIEW – CHIEF EXECUTIVE OFFICER: Turning market disruption into a competitive advantage: What are the 5 big digital trends you should look out for to stay ahead of the curve?
9:05 am - 9:25 am MARKETING & BRANDING KEYNOTE: Inspiration from H&M Group on how to truly place your customer at the heart of all business decisions
Rocky BrennickeBrand & Marketing Management
Other Stories, China & Tmall launch
9:25 am - 10:05 am ALL-STAR PANEL: Tips and tricks from top ecommerce players on inspiring the next generation of eCommerce – Which business models, strategies and technologies will win in 2020?
Salling Group A/S
Jan Thisted Ettrup-MikkelsenCMO
Anders Mundelin BengtsenHead of Business Development
Yarden HolzerBusiness Development Manager
10:05 am - 10:25 am INSPIRATONAL KEYNOTE – CIO: How can you overcome old IT systems that make it harder for retailers to achieve the seamless multi-channel approach?
10:25 am - 10:45 am KEYNOTE– DIGITAL DISRUPTION: How technology is enabling value creation to better target, engage and retain your customers with more tailored and timely messaging
Claus Alvdahl HansenHead of International eCommerce & eBusiness
10:45 am - 11:25 am Morning networking break / Pre-arranged 1-2-1 meetings Grab a coffee and engage with best-in-class solution providers working to bring you closer to your customers.
Gaining A Competitive Edge11:25 am - 11:45 am KEYNOTE – CHIEF EXECUTIVE OFFICER: Engaging the ‘phygital’ generation: How to integrate your physical and online channels to better engage your customers with more convenient and quality experiences
Rickard Lyko CEO Lyko
Gaining A Competitive Edge11:45 am - 12:05 pm KEYNOTE –CONNECTING THE FASHION ECOSYSTEM: Closing the gap between offline and online channels: How Zalando is creating the next-level customer experience across all channels to provide meaningful engagement and increase conversions
David HejgaardRegional Lead Nordics
INTERACTIVE STREAM Voice Workshop11:25 am - 12:25 pm WORKSHOP - Selligent International
Tim StoneGlobal Head of Revenue Marketing
INTERACTIVE STREAM Logistics Workshop11:25 am - 12:25 pm WORKSHOP - Cloudflare
Achieving Customer Centricity
12:25 pm - 1:05 pm OMNICHANNEL PANEL DISCUSSION: How are retailers transforming tomorrow’s shopper experience to better engage consumers in the physical and digital world?
Bettina ThorkelinRegional Director Nordics, Omni Channel Solutions
David HejgaardRegional Lead Nordics
Peder ApelgrenChief Digital Officer
Kim Lodberg MøllerInternational Retail Director
1:05 pm - 1:25 pm KEYNOTE- CHIEF EXECUTIVE OFFICER: Celebrating 65 years in the market, from catalogues to eCommerce: How Cellbes has dared to change and transform to become one of Sweden's largest fashion retailers
1:25 pm - 2:25 pm Networking Lunch
1:25 pm - 2:25 pm Valitor VIP lunch: Can a new form of omnichannel “high street” rise again for the next generation? (Invitation only)
1:25 pm - 2:25 pm VIP lunch (Invitation only): What will ecommerce look like in 2025
eCOMMERCE STREAM Increasing Order Sizes & Revenue2:25 pm - 2:35 pm INNOVATION SPOTLIGHT: Cracking the case of omnichannel: These are the steps you should take to become a resilient retailer!
eCOMMERCE STREAM Increasing Order Sizes & Revenue2:35 pm - 3:00 pm CASE STUDY: How to leverage personalisation to drive greater traffic, deliver a more engaging customer experience and reduce abandoned cart rates
UX STREAM New CRM Innovations To Boost Sales & Loyalty2:25 pm - 2:35 pm INNOVATION SPOTLIGHT: Discover how you can unleash the power of second party data
An LouwagieBusiness Consultant
UX STREAM New CRM Innovations To Boost Sales & Loyalty2:35 pm - 3:00 pm CASE STUDY: How to develop a cross-channel platform that leverages your customer data and enables you to send the right message to the right person at the right time
Thomas GeitzenauerHead of Global CRM Interaction
UX STREAM New CRM Innovations To Boost Sales & Loyalty3:00 pm - 3:20 pm CASE STUDY: How Boozt is using AI to build a recommendation engine to increase shopper conversion rates, and average order size and drive greater customer loyalty
Alec HavéusCRM Proyect Manager
Boozt Fashion AB
INTERACTIVE STREAM Instagram Boardroom2:25 pm - 3:05 pm BOARDROOM: Influencers your new PR endavour! : Learn how PlayStation in the Nordics is approaching their influencer marketing strategy, from selection to retaining and measuring the impact to make every next campaign even more effective and impactful
INTERACTIVE STREAM Instagram Boardroom3:05 pm - 3:45 pm Loyalty Boardroom: Keeping your customers coming back for more: How to go beyond a traditional reward system to enhance loyalty
Charlotte HaueHead of Digital Business Development and Marketing Transformation
Circle K Europe
INTERACTIVE STREAM3:20 pm - 4:10 pm WORKSHOP: Route Optimization & Pioneering Omnichannel in fast-changing retail: How to deliver an agile, scalable capability to ever-changing customer expectations.
INTERACTIVE STREAM2:25 pm - 3:15 pm WORKSHOP - Dach
Koen Smeets Strategy Director DAC
Koen SmeetsStrategy Director
DATA STREAM Turning Customer Insights Into Marketing Action3:20 pm - 3:40 pm CASE STUDY: Driving Digital Innovation with Omnichannel Communications: The Power of AI and WhatsApp in elevating customer experience
DATA STREAM Turning Customer Insights Into Marketing Action3:15 pm - 3:35 pm CASE STUDY: Purpose driven branding and optimizations of this into digital consumer journeys: How Gant implemented a digital framework to make the transition from a traditional to a modern brand that better connects with digital consumers
UX STREAM Attracting, Engaging & Retaining Customers3:05 pm - 3:25 pm CASE STUDY: Progressing personalisation: How European retailers increase incremental return from personalisation
Elliott ClaytonSenior Vice President Media
UX STREAM Attracting, Engaging & Retaining Customers3:25 pm - 3:45 pm CASE STUDY: How to leverage AI and and ML to better focus on smarter travel experiences that add value to members’ engagements
Ruusa KoskelainenHead of Digital Marketing & CRM