eTail Nordic 2018

02 - 03 October, 2018

Radisson Blu Scandinavia Hotel, Copenhagen

442073689894

Day 1: 2 October 2018

7:30 am - 8:25 am COFFEE AND REGISTRATION

8:25 am - 8:30 am Welcome Comments

8:30 am - 8:40 am Chair’s Opening Remarks

8:40 am - 9:20 am INTERACTIVE KEYNOTE – THE LEADER: The intersection of retail and technology in a disrupted world: Bold predictions for the future

Peter Muld - Chief Digital Officer ICA Gruppen
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Peter Muld

Chief Digital Officer
ICA Gruppen

9:20 am - 9:40 am KEYNOTE – THE CREATOR: Creativity should be at the heart of eCommerce – How to inspire your customers increase sales, and generate social media buzz!

Johan Bello - Chief Creative Officer ACNE

Johan Bello

Chief Creative Officer
ACNE

9:40 am - 10:00 am FIRESIDE CHAT – THE DISRUPTOR: Why Europe’s fastest growing eCommerce start-up sees Scandinavia as the perfect location for their next push forward

Josh Lund - Head of Northern Europe Lesara

Josh Lund

Head of Northern Europe
Lesara

10:00 am - 10:20 am KEYNOTE The path to programmatic marketing enlightenment: Simple steps for marketers to drive digital advertising effectiveness

Mikael Lenneryd - Head of Digital Marketing & Innovation Apoteket

Mikael Lenneryd

Head of Digital Marketing & Innovation
Apoteket

10:20 am - 11:00 am COFFEE AND NETWORKING BREAK

11:00 am - 11:40 am CASE STUDY INTERACTIVE The art of customer segmentation: With so much opportunity, choice and competition how can we make online buying more personal?

Caroline Carlqvist - Head of Personalization Development Zalando
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Caroline Carlqvist

Head of Personalization Development
Zalando

11:40 am - 12:00 pm CASE STUDY INTERACTIVE Seamless Marketing: How to design your digital & offline media strategies to increase the power of your message and secure traffic & revenue to your store

Peter Boris Kreilgaard - Head of Marketing Coop
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Peter Boris Kreilgaard

Head of Marketing
Coop

12:00 pm - 12:20 pm CASE STUDY Revolutionizing eCommerce online payments: How to simplify the process in order to reduce cart abandonment

12:20 pm - 1:00 pm OXFORD STYLE DEBATE When Amazon enter the Nordics, they will dominate and all eCommerce players will follow under their rules

Nicklas Storåkers - CEO PriceRunner Peter Hvidberg - Head of eCommerce Intersport Group
Agree: Nicklas Storåkers, CEO, PriceRunner
Disagree:Peter Hvidberg, Head of eCommerce, Intersport Group
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Nicklas Storåkers

CEO
PriceRunner

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Peter Hvidberg

Head of eCommerce
Intersport Group

1:00 pm - 2:00 pm LUNCH

TRACK A Optimizing the Mobile Experience

2:00 pm - 2:20 pm CASE STUDY How to convert high mobile traffic into sales with powerful mobile personalization designed for the modern customer
Kjartan Dannatt - Head of Marketing & eCommerce Ark
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Kjartan Dannatt

Head of Marketing & eCommerce
Ark

TRACK A Optimizing the Mobile Experience

2:20 pm - 3:00 pm CASE STUDY INTERACTIVE Increasing user interactivity through innovations in mobile: How to identify repeat customers, generate increased revenue and drive customer loyalty
Allan Helleskov Kleiner - Marketing Manager Fitness World
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Allan Helleskov Kleiner

Marketing Manager
Fitness World

TRACK B Converting Data Analytics to Marketing Action

2:00 pm - 2:20 pm CASE STUDY Are you using your data correctly?: How to create a personalization strategy that fully exploits your data
Daniel Infanger - Vice President International B2C Conrad
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Daniel Infanger

Vice President International B2C
Conrad

TRACK B Converting Data Analytics to Marketing Action

2:20 pm - 2:40 pm CASE STUDY How to integrate data from multiple systems and sources to avoid wasting budget on retargeting the same audience
Pär Österlund - Group Director B2C Marketing Bisnode

Pär Österlund

Group Director B2C Marketing
Bisnode

TRACK B Converting Data Analytics to Marketing Action

2:40 pm - 3:00 pm CASE STUDY How to dynamically increase the effectiveness of your SEO strategy
Arnoldo Cabrera - Global SEO Manager IKEA

Arnoldo Cabrera

Global SEO Manager
IKEA

TRACK C Interactive Boardrooms

2:00 pm - 3:00 pm AGILE ORGANIZATION BOARDROOM Building cross functional teams that enable you to explore, innovate and test in order to build and launch greater business ideas that increase ROI
Martin Bystedt - Head of User Experience and Digital TUI

Martin Bystedt

Head of User Experience and Digital
TUI

TRACK A Optimizing the Mobile Experience

3:00 pm - 3:20 pm CASE STUDY How to use app gamification to deliver strong & strategic in your marketing activities
Alice Monberg - Senior Marketing Director Bilka
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Alice Monberg

Senior Marketing Director
Bilka

TRACK A Optimizing the Mobile Experience

3:20 pm - 3:40 pm CASE STUDY How to improve the value proposition of mobile payment systems in order to compel consumers to use them more frequently

TRACK B Creativity: The Art of Storytelling

3:00 pm - 3:20 pm CASE STUDY The case for creativity: How to ensure creativity is not lost in the modern data driven marketing world.
Adam Ulvegärde - Creative Director Forsman & Bodenfors

Adam Ulvegärde

Creative Director
Forsman & Bodenfors

TRACK B Creativity: The Art of Storytelling

3:20 pm - 3:40 pm CASE STUDY The art of story telling: How to leverage data, innovation and technology to make your creative campaigns even more meaningful and relevant to your customers
Michel Lindahl - eCommerce Team Leader Martin & Servera

Michel Lindahl

eCommerce Team Leader
Martin & Servera

TRACK C Interactive Boardrooms

3:00 pm - 4:00 pm DIGITAL TRANSFORMATION BOADROOM Digital Transformation: How to start the journey in order to create a more agile organization that improves the overall customer experience
Pino Roscigno - Director of Marketing Stadium

Pino Roscigno

Director of Marketing
Stadium

3:40 pm - 4:10 pm COFFEE & NETWORK BREAK

TRACK A Data Driven Personalization

4:10 pm - 4:30 pm CASE STUDY How to optimize and unify your eCommerce platform to deliver personalised experience across multiple channels and countries
Peter Hvidberg - Head of eCommerce Intersport Group
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Peter Hvidberg

Head of eCommerce
Intersport Group

TRACK A Data Driven Personalization

4:30 pm - 5:10 pm CASE STUDY INTERACTIVE User experience and personalization

TRACK A Data Driven Personalization

5:10 pm - 5:30 pm CASE STUDY How to take advantage of scalability and automation in paid advertising
Malthe Cederborg - CMO Miinto Group

Malthe Cederborg

CMO
Miinto Group

TRACK B Mastering Attribution

4:10 pm - 4:30 pm CASE STUDY Evolving your cross-channel marketing strategy: How to identify an attribution model that gives you unique insight into your customer
Carl Wåreus - Head of Agency Google

Carl Wåreus

Head of Agency
Google

TRACK B Mastering Attribution

4:30 pm - 5:10 pm CASE STUDY INTERACTIVE: Authentic conversations in the age of anticipation: How to find and reach shoppers early in the journey?
Speaker TBC  Baazarvoice

TRACK B Mastering Attribution

5:10 pm - 5:30 pm CASE STUDY How to develop a more accurate attribution model in order to optimize previously ignored channels that are contributing to conversion
Bo Damgaard - Managing Director OMD

Bo Damgaard

Managing Director
OMD

TRACK C Interactive Boardrooms

4:10 pm - 5:10 pm THE CONVERSION WORKSHOP Conversion rate testing: What new approaches can you adopt to dramatically improve your success rate?
•How to improve your search  advertising results
Jesper Jensen, Online Marketing Director, Boozt Fashion

•The importance of aligning your website strategy, design and navigation with your buyer´s journey
Jesse Jyläs, Co-Founder & CEO, SPOT-A-SHOP

•How to create engaging content using your internal & external partners in order to deliver inspirational stories
Flemming B. Jessen, Head of eCommerce, Unit 2

•SME  discussion: How can we compete with the big players and how do we need to transform ourselves to remain relevant for our customers
Brian Andersen, Ecommerce Director, Matas

•How to personalise different content with limited recourses
Nathalie Brogaard Jensen, Head of  Global Marketing - Digital & eCommerce, Flying Tiger 

•How to combine multiple customer touchpoints in one authentication process to build a remarkable customer experience
Jenny Gejke,  Head of Digital Sales & Marketing, SJ
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Jesper Jensen

Online Marketing Director
Boozt.com

Jesse Jyläs

Co-Founder & CEO
SPOT-A-SHOP

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Flemming Jessen

Head of eCommerce
Unit 2

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Brian Andersen

Head of eCommerce
Masai

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Nathalie Brogaard Jensen

Head of eCommerce
Flying Tiger of Copenhagen

Jenny Gejke

Head of Digital Sales & Marketing
SJ

•Joint value creation between retailers and brands: How would you like brands to help drive your business
Kåre Berenthz-Nicolaisen, Head of Digital, Arla Foods

•How to use personalized email marketing not only to grow your eCommerce revenue but to increase your customer lifetime value 
Javier Artal Herbella , CRM Manager, Boozt Fashion

•How to use low funnel data to bring brand awareness
Kasper Engelheim Hove, Chief Marketing Officer, Nustay

•How to structure your email marketing strategy in support of a rounded marketing campaign
Line Ghisle, Head of Digital Sales, Danske Spil

•Believing in the physical touch:  What is the role of the travel store today and the importance it has for your customers
Cornelia Broqvist, Marketing & eCommerce Manager, Resia

•The challenge of controlling and being consistent in your marketing communication across your channels
Anna Olofsson, Digital Marketing 

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Kåre Berenthz-Nicolaisen

Head of Digital
Arla Foods

Javier Artal Herbella

CRM Manager
Boozt Fashion

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Kasper Engelheim Hove

Chief Marketing Officer
Nustay

Line Ghisle

Head of Digital Sales
Danske Spil

Cornelia Broqvist

Marketing & eCommerce Manager
Resia Travel Group

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Anna Olofsso

Digital Marketing Manager
MediaMarkt

TRACK C Interactive Boardrooms

5:20 pm - 6:00 pm CUSTOMER TRACKING & SEGMENTATION BOARDROOM How to leverage data & user insights to track and segment your customers across channels
Tina Fristrup - Marketing Manager – Europe Norwegian Air

Tina Fristrup

Marketing Manager – Europe
Norwegian Air

6:10 pm - 6:15 pm Chair’s Closing Remarks