eTail Nordic 2020

21 - 23 October, 2020


DAY 1 - 21st October 2020

Time (CEST)

Achieving Customer Centricity

10:00 am - 10:35 am OPENING KEYNOTE: Adaptability as the new norm: How to transform your traditional retail business models into modern digital practices to best respond to market disruptions

David Walmsley, Chief Digital Officer at Pandora

David Walmsley

Chief Digital Officer

10:35 am - 10:55 am TOP NUMBER 1 RETAILER KEYNOTE: How to use personalisation at scale to achieve closer relationships with more than 90 million customers across the globe


Sara Sjöberg, Global Head of Personalisation & Loyalty at H&M Group

Sara Sjöberg

Global Head of Personalisation & Loyalty
H&M Group

10:55 am - 11:20 am KEYNOTE: Fueling growth from happy customers!


Courtney Wylie, VP Product and Marketing at Mention Me

Courtney Wylie

VP Product and Marketing
Mention Me

11:20 am - 12:00 pm INTERACTIVE PANEL DISCUSSION: How retail leaders are planning for an unprecedented holiday peak season!


Pim van den Nulft, Country Director, Nordics at Criteo

Pim van den Nulft

Country Director, Nordics

Cédric Ménard, Head of Marketing at Ellos

Cédric Ménard

Head of Marketing

Michael Laursen, Team lead Digital Marketing at Elgiganten DK

Michael Laursen

Team lead Digital Marketing
Elgiganten DK

Caroline Flacké, Media Marketing Manager at Gina Tricot

Caroline Flacké

Media Marketing Manager
Gina Tricot

12:00 pm - 12:10 pm 10 min Transition


12:15 pm - 12:45 pm Roundtable 1: How to work with customer insights efficiently to lower time to value for your customer and company.

In the session you will then break out into a small group online roundtable for discussion

Ida Josefsson, Head of Channel Strategy and Innovation at SJ

Ida Josefsson

Head of Channel Strategy and Innovation

12:15 pm - 12:45 pm Roundtable 2: Play to your Strengths – How to Retain Market Share and Build Customer Loyalty

The top 20 eCommerce companies account for over 60% of global ecommerce sales and that’s growing. In the face of such huge competition how can brands not only retain market share but encourage growth through customer loyalty? Over 80% of customers say that the experience that a company provides is as important as the products or services it delivers, so the onus is now on brands to deliver an ‘experience’ over and above the transactional nature of shopping. 

This session will focus on two key strategies that brands can undertake in order to continue to compete amidst increasing competition and market challenges:

-How to compete with the giants to deliver a seamless online experience 

-How to use the advantages you have over large market places

Becki Francis, Associate Director Client Strategy (Retail) at Movable ink

Becki Francis

Associate Director Client Strategy (Retail)
Movable ink

Alice Carter, Client Experience Manager at Movable ink

Alice Carter

Client Experience Manager
Movable ink

Emily Booth, Market Leader – Nordics at Movable ink

Emily Booth

Market Leader – Nordics
Movable ink

12:15 pm - 12:45 pm Roundtable 3: How to scale your e-commerce and balance global and local strategies to successfully grow your business across different international regions

In the session you will then break out into a small group online roundtable for discussion

Anders Munk, Director International & Core Outdoor at Internetstores

Anders Munk

Director International & Core Outdoor

Charlotta Forslof, eCommerce Manager at Honey Birdette

Charlotta Forslof

eCommerce Manager
Honey Birdette

12:45 pm - 1:15 pm LUNCH BREAK

Delivering A Personalised CX

1:15 pm - 1:40 pm REINVENTING THE BEAUTY EXPERIENCE KEYNOTE: How L’Oreal used new powerful technologies for personalisation to adapt to the new phase of customer demands and evolve into the No.1 beauty tech company


JaKenna Gilbert, Head of Digital at L’Oréal Luxe Nordics

JaKenna Gilbert

Head of Digital
L’Oréal Luxe Nordics

1:40 pm - 2:00 pm INDUSTRY PRESENTATION: How EasyCoop uses search and personalization to grow their business during Covid-19 period

Simone Gerole, CDO at EasyCoop - a leading online grocery business in Italy - will share his learnings on how search and personalization has been used to grow the online business. In this session, you will learn how EasyCoop managed demand during Covid-19, reduced bounces rates & increased conversion rate.

Simone Gerola

Chief Digital Officer

2:00 pm - 2:25 pm CASE STUDY: How to use customer-centric analytics to keep pace with rapidly evolving consumer expectations

Eminé, Olausson Fourounjieva, Digital Analytics and Insights Lead at Nobia

Eminé, Olausson Fourounjieva

Digital Analytics and Insights Lead

2:25 pm - 2:45 pm INDUSTRY PRESENTATION: Retail is detail: improving customer interactions at a personal and segment level!


Miska Paulorinne, Head of Market, Nordics at Stefanini

Miska Paulorinne

Head of Market, Nordics

Thomas Staven

Chief Product Officer (CPO)
Extenda Retail

2:45 pm - 3:15 pm CASE STUDY: How to effectively optimise your online channels in response to the COVID-19 outbreak to increase your digital presence and gain a competitive edge

Nic Staeger, Head of Ecommerce & Customer Service at Cervera

Nic Staeger

Head of Ecommerce & Customer Service

3:15 pm - 3:45 pm CASE STUDY: How to leverage predictive analytics to segment and build more effective personalised messaging campaigns to increase customer experience and sales across all channels

Kjetil Eik L. Løvli, Head of Marketing Personalisation at Norwegian

Kjetil Eik L. Løvli

Head of Marketing Personalisation

END OF THE DAY- See you tomorrow