eTail Nordic 2020

21 - 23 October, 2020


DAY 2 - 22nd October 2020

Time (CEST)

Creating Your Digital Roadmap

10:00 am - 10:30 am OPENING KEYNOTE: How to stay constantly updated with new customers’ expectations to set new retail standards, drive revenue and successfully retain your customers

Heidi Junkar, Customer Insight Director at K Group

Heidi Junkar

Customer Insight Director
K Group

10:30 am - 10:45 am KEYNOTE: How to redesign your last mile delivery models during lockdown to ensure you can still provide a high level of customer service efficiently


Andrew Sheremetyev, Director, Smart Logistics at Zalando

Andrew Sheremetyev

Director, Smart Logistics

10:45 am - 11:05 am INDUSTRY PRESENTATION: Resilience in Retail: How European retailers are adapting to 2020

It’s been a year like no other for all businesses, but especially retail. Stripe, the global payments platform, has partnered with Forrester to explore how retailers have, and will continue to, adapt to the effects of COVID-19. 

Rogier de Boer, Country Manager of Northern Europe at Stripe

Rogier de Boer

Country Manager of Northern Europe

11:05 am - 11:45 am C-LEVEL PANEL DISCUSSION: Hear from the top Nordic digital leaders: How can you cut through the noise when dealing with COVID-19 disruptions to meet customers needs wherever and whenever they want to shop?


Michelle Beeson, Analyst -Digital Business Strategy at Forrester Research

Michelle Beeson

Analyst -Digital Business Strategy
Forrester Research

Mikael Lenneryd, Chief Marketing Officer at Apoteket

Mikael Lenneryd

Chief Marketing Officer

Thomas Nordborg, Chief Digital Officer at INTERSPORT Group Denmark

Thomas Nordborg

Chief Digital Officer
INTERSPORT Group Denmark

Peter Muld, Chief Innovation Officer at ICA

Peter Muld

Chief Innovation Officer

Florian Huebner, Founder & CEO at Uberall

Florian Huebner

Founder & CEO

11:45 am - 12:10 pm CASE STUDY: Innovating brand loyalty in the middle of turbulence


Johanna Sarviharju, Chief Experience Officer (CXO), Member of Group Leadership at Reima

Johanna Sarviharju

Chief Experience Officer (CXO), Member of Group Leadership

11:45 am - 12:30 pm VIRTUAL BOARDROOM: The risks and challenges of preparing for a holiday shopping period like no other

This session will be inspiration blended with moderated discussion among the peers. We will be talking about the many challenges faced over the last few months in preparing for what will be an unprecedented holiday shopping period that will be more digital than ever before. Hear from your peers on what to expect, what preparation is required and ideas on how to succeed.

Michael Plimsoll, Industry Marketing Director at Adobe

Michael Plimsoll

Industry Marketing Director

10 min Transition


12:10 pm - 12:40 pm How to prepare your digital business for unknown, unexpected and future challenges

Johan Lindell, Marketing - and E-commerce Manager at Markslöjd

Johan Lindell

Marketing - and E-commerce Manager

Anastasija Muravjova, Ecommerce Manager at JYSK

Anastasija Muravjova

Ecommerce Manager

12:10 pm - 12:40 pm Roundtable 2: Grow your business through marketplaces !

In the session you will then break out into a small group online roundtable for discussion

Lau Vesterdal, CDO at Hummel

Lau Vesterdal


12:40 pm - 1:20 pm LUNCH BREAK

12:40 pm - 1:20 pm Workshop - Is your Customer Experience a real EXPERIENCE? Personalization becomes personal in a context where loyalty is centric to all retail activities. Join us to find out more!


Lead by Miska Paulorinne, Head of Market, Nordics, Stefanini

Supported by:

·        Thomas Staven Chief Product Officer (CPO), Extenda Retail

·        Bogdan Galusca, Director Of Business Development, Stefanini

Global experts will discuss the new paradigm that we are all part of on both sides of the “counter” or the screen.

What are the new customer behaviours, how is this affecting our retail businesses and what can we do about it?

What is a good customer experience in late 2020 and what are the best skills and tech to deliver it in a seamless strategy from new clients acquisition to keeping the ones we have loyal.

Miska Paulorinne, Head of Market, Nordics at Stefanini

Miska Paulorinne

Head of Market, Nordics

Bogdan Galusca

Director Of Business Development

Johan Neumann

Head of Customer Cloud and Analytics
Extenda Retail

Alex Cernatescu

CEO, Co-Founder & Global Head of Strategy
Stefanini Infinit

New Digital Era

1:20 pm - 1:45 pm INDUSTRY PRESENTATION: How to redefine trust for the digital era

Veronika Kaioukova, Market Manager Nordics & International at Trusted Shops

Veronika Kaioukova

Market Manager Nordics & International
Trusted Shops

1:45 pm - 2:10 pm INDUSTRY PRESENTATION: Creating the Winning Customer Journey with ML and AI: How to leverage Machine Learning and AI to personalise your customer's shopping experience at scale to win, retain, and convert customers


Sami Helin, European Account Executive at Coveo

Sami Helin

European Account Executive

2:10 pm - 2:40 pm CASE STUDY: How do you sell plants and flowers online? Listen to how Blomsterlandet is transforming their strategy to meet the demands of online consumer behaviour and the many challenges of the the plant industry.

Tirdad Zadeh, Head of E-Commerce at Blomsterlandet

Tirdad Zadeh

Head of E-Commerce

2:40 pm - 3:00 pm CASE STUDY: How to simplify complicated checkouts to enable customers to order and pay more smoothly during the busy online shopping pandemic period

Ivelina G. Tzoneva, Nordic e-Commerce Project Manager at Nestlé Nespresso

Ivelina G. Tzoneva

Nordic e-Commerce Project Manager
Nestlé Nespresso

End of the Conference