21 - 23 October, 2020
DAY 2 - 22nd October 2020
Creating Your Digital Roadmap
10:30 am - 10:45 am KEYNOTE: How to redesign your last mile delivery models during lockdown to ensure you can still provide a high level of customer service efficiently
Andrew SheremetyevDirector, Smart Logistics
10:45 am - 11:05 am INDUSTRY PRESENTATION: Resilience in Retail: How European retailers are adapting to 2020
It’s been a year like no other for all businesses, but especially retail. Stripe, the global payments platform, has partnered with Forrester to explore how retailers have, and will continue to, adapt to the effects of COVID-19.
Rogier de BoerCountry Manager of Northern Europe
11:05 am - 11:45 am C-LEVEL PANEL DISCUSSION: Hear from the top Nordic digital leaders: How can you cut through the noise when dealing with COVID-19 disruptions to meet customers needs wherever and whenever they want to shop?
Michelle BeesonAnalyst -Digital Business Strategy
Mikael LennerydChief Marketing Officer
Thomas NordborgChief Digital Officer
INTERSPORT Group Denmark
Peter MuldChief Innovation Officer
Florian HuebnerFounder & CEO
11:45 am - 12:10 pm CASE STUDY: Innovating brand loyalty in the middle of turbulence
Johanna SarviharjuChief Experience Officer (CXO), Member of Group Leadership
11:45 am - 12:30 pm VIRTUAL BOARDROOM: The risks and challenges of preparing for a holiday shopping period like no other
This session will be inspiration blended with moderated discussion among the peers. We will be talking about the many challenges faced over the last few months in preparing for what will be an unprecedented holiday shopping period that will be more digital than ever before. Hear from your peers on what to expect, what preparation is required and ideas on how to succeed.
Michael PlimsollIndustry Marketing Director
10 min Transition
12:10 pm - 12:40 pm How to prepare your digital business for unknown, unexpected and future challenges
12:40 pm - 1:20 pm LUNCH BREAK
12:40 pm - 1:20 pm Workshop - Is your Customer Experience a real EXPERIENCE? Personalization becomes personal in a context where loyalty is centric to all retail activities. Join us to find out more!
Miska Paulorinne Head of Market, Nordics Stefanini
Bogdan Galusca Director Of Business Development Stefanini
Johan Neumann Head of Customer Cloud and Analytics Extenda Retail
Alex Cernatescu CEO, Co-Founder & Global Head of Strategy Stefanini Infinit
Lead by Miska Paulorinne, Head of Market, Nordics, Stefanini
· Thomas Staven Chief Product Officer (CPO), Extenda Retail
· Bogdan Galusca, Director Of Business Development, Stefanini
Global experts will discuss the new paradigm that we are all part of on both sides of the “counter” or the screen.
What are the new customer behaviours, how is this affecting our retail businesses and what can we do about it?
What is a good customer experience in late 2020 and what are the best skills and tech to deliver it in a seamless strategy from new clients acquisition to keeping the ones we have loyal.
Miska PaulorinneHead of Market, Nordics
Bogdan GaluscaDirector Of Business Development
Johan NeumannHead of Customer Cloud and Analytics
Alex CernatescuCEO, Co-Founder & Global Head of Strategy
New Digital Era
1:20 pm - 1:45 pm INDUSTRY PRESENTATION: How to redefine trust for the digital era
1:45 pm - 2:10 pm INDUSTRY PRESENTATION: Creating the Winning Customer Journey with ML and AI: How to leverage Machine Learning and AI to personalise your customer's shopping experience at scale to win, retain, and convert customers
Sami HelinEuropean Account Executive