21 - 23 October, 2020
INTERACTIVE DAY - 23th OCTOBER 2020
Turning Customer Insights Into Marketing Action
10:00 am - 11:00 am WORKSHOP: The path to data-driven personalisation
Customer experience is the new battleground. In this day and age a good customer experience is more important than ever. But what defines a good customer experience? Data-driven personalisation can be your answer. We will take you through the easy data points you can collect to create a better experience online, personalised to your customers desires
Claudia CampbellCustomer Success Manager
Victoria Vinje, PedersenOnline Marketing Specialist
11:00 am - 12:00 pm VIRTUAL BOARDROOM: How Retailers Can Adapt to Rising Customer Expectations
In turbulent times, consumers want to use their purchasing power to reward brands that demonstrate empathy and understanding of the world at large. As online shopping patterns evolve, data shows that mobile customer acquisition is up by 62% this year, showing that not only are customers adapting to digital, but a large number of them are also engaging with brands on mobile-first. By listening for the right signals, focusing on the human connection, and choosing empathy over aggressive tactics, retail brands can find ways to move forward and be a voice for better, more empathetic customer/brand relationships in a post-COVID world.
Join Braze and the World's Leading Beauty Prestige Company to discuss what brands can do to create brilliant customer experiences, increase customer retention, and drive revenue. You'll also hear predictions on what the upcoming 2020 holiday season and beyond will look like.
Magith NoohukhanGlobal Evangelist
Charles MorelDirector, CRM/CXM - Consumer Data - Consumer Insight at a leading prestige beauty company