eTail Nordic 2017

October 03-October 04, 2017

The Radisson Blu Scandinavia Hotel, Copenhagen

442073689894

Day 1

08:00 AM - 08:45 AM Registration & Welcome Coffee

08:45 AM - 08:50 AM Conference Director’s welcome

08:50 AM - 09:00 AM Chairperson’s Welcome and opening remarks

Aja Guldhammer Henderson, CEO, Reshopper

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Aja Guldhammer Henderson

CEO
Reshopper

09:00 AM - 09:20 AM OPENING KEYNOTE The intersection of retail and technology in a disrupted world: Bold predictions for the future

Johan Kleberg, CEO, Adlibris Group

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Johan Kleberg

CEO
Adlibris Group

09:20 AM - 09:40 AM KEYNOTE: Your customer is Mobile First, why aren’t you? How to respond to consumer demand for the mobile channel

Rasmus Panduro, Head of eCommerce, Spies.dk

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Rasmus Panduro

Head of eCommerce
Spies.dk

09:40 AM - 10:00 AM KEYNOTE: How to build digital products that your customer wants and capitalise on consumer use of mobile

Simon Faerch, Head of Digital Product Innovation, Coop.dk

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Simon Faerch

Head of Digital Product Innovation
Coop.dk

10:00 AM - 10:20 AM SOLUTION KEYNOTE: Improving your business with in-store analytics through smart beacons - applying the digital mindset to the physical world

Katharina Borgenstierna, Strategic Planning Director, Valtech Sweden Søren Thingholm Jensen, Business Director, Commerce & Retail, Valtech Denmark

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Katharina Borgenstierna

Strategic Planning Director
Valtech Sweden
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Søren Thingholm Jensen

Business Director, Commerce & Retail
Valtech Denmark

10:20 AM - 11:25 AM Coffee and networking break

10:20 AM - 11:25 AM Valtech Innovation Lab

11:10 AM - 11:30 AM SOLUTIONS KEYNOTE:Session reserved for Dynamic Yield

This slot is reserved for a leading solutions provider with proven experience in digital payments - if you think your service would be of interest to our delegation, please contact Bryony Hunter on: 44 207 368 9387 or email bryony.hunter@wbr.co.uk


11:30 AM - 12:00 PM KEYNOTE PANEL: Generating mobile traffic, organic search and mobile PPC: Where should you be investing your time and effort?

Aja Guldhammer Henderson, CEO, Reshopper Simon Faerch, Head of Digital Product Innovation, Coop.dk Rasmus Panduro, Head of eCommerce, Spies.dk

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Simon Faerch

Head of Digital Product Innovation
Coop.dk
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Rasmus Panduro

Head of eCommerce
Spies.dk
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Aja Guldhammer Henderson

CEO
Reshopper

12:00 PM - 1:15 PM Lunch Break

12:00 PM - 1:15 PM Private Lunch

This slot is reserved for a leading solution provider who would like to meet with high level delegates in an exclusive, private setting - if you think your service would be of interest to our delegation, please contact Bryony Hunter on: 44 207 368 9387 or email bryony.hunter@wbr.co.uk.


1:40 PM - 2:20 PM ALL-STAR PANEL Complete retention: How can you keep your customers coming back for more?

Kari Harkonen, Chief Digital Officer, Marimekko Lise Elbaek-Jespersen, Retail Industry Lead, Google Denmark Casper Remmer, CEO, OLIVERS

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Kari Harkonen

Chief Digital Officer
Marimekko
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Lise Elbaek-Jespersen

Retail Industry Lead
Google Denmark
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Casper Remmer

CEO
OLIVERS

2:00 PM - 2:20 PM The three strategies at the heart of every successful consumer-generated content strategy

Olav Bus, Head of Product Marketing EMEA, bazaarvoice

This slot is reserved for a leading solutions provider with proven experience in Attribution - if you think your service would be of interest to our delegation, please contact Bryony Hunter on: 44 207 368 9387 or email bryony.hunter@wbr.co.uk.


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Olav Bus

Head of Product Marketing EMEA
bazaarvoice

2:20 PM - 2:40 PM How to identify a customer’s real lifetime value: Where should you invest for maximum return?

Jesper Jensen, Online Marketing Director, Boozt.com

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Jesper Jensen

Online Marketing Director
Boozt.com

2:40 PM - 3:00 PM Transforming your customer journey: How do you identify the best attribution model for your business?

Marc Verscheuren, Head of Online Marketing, Happy Socks

Marc Verscheuren

Head of Online Marketing
Happy Socks

3:00 PM - 3:30 PM STORYBOARD PANEL The art of story telling: How to use content to drive brand affinity?

Rasmus Roijen Kjeldsen, Global eTailing Lead, Carlsberg Group Rikke Hyldsberg Sogaard, Head of Marketing, Irma

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Rasmus Roijen Kjeldsen

Global eTailing Lead
Carlsberg Group
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Rikke Hyldsberg Sogaard

Head of Marketing
Irma

1:40 PM - 2:20 PM Case Study Revolution How to take your customer understanding to the next level!: Moving beyond understanding consumer habits to recognising passions

Yannick de Rechapt, CIO & Head of Online, Ellos Group Thomas Tonder, Head of UX, Ellos Group & eCommerce Consultant

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Yannick de Rechapt

CIO & Head of Online
Ellos Group

Thomas Tonder

Head of UX
Ellos Group & eCommerce Consultant

2:20 PM - 2:40 PM Session reserved for Richrelevance

This slot is reserved for a leading solutions provider with proven experience in Attribution - if you think your service would be of interest to our delegation, please contact Bryony Hunter on: 44 207 368 9387 or email bryony.hunter@wbr.co.uk.


2:20 PM - 3:00 PM Case Study Revolution: How to rapidly boost efficiency & scale your paid channels

Anna Stig, Nordic Head of eCommerce, Dustin Group

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Anna Stig

Nordic Head of eCommerce
Dustin Group

3:00 PM - 3:30 PM 360 PANEL Are you using your data correctly? How to create a personalisation strategy that fully exploits your data

Matias Hilario, Co-Founder & COO, Spot-A-Shop Anna Stig, Nordic Head of eCommerce, Dustin Group

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Matias Hilario

Co-Founder & COO
Spot-A-Shop
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Anna Stig

Nordic Head of eCommerce
Dustin Group

1:15 PM - 2:40 PM The Email Boardroom How to drive revenue by increasing order size and frequency instead of focusing on increasing traffic

Jonas Carlstrom, Digital Marketing Manager, NA-KD

In this Creative Boardroom you and 15 of your peers will have the opportunity to workshop, network and debate your way to a solution on one of your biggest challenges.


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Jonas Carlstrom

Digital Marketing Manager
NA-KD

2:40 PM - 3:30 PM This session is reserved for Emarsys

In this Creative Boardroom you and 15 of your peers will have the opportunity to workshop, network and debate your way to a solution on one of your biggest challenges.

1:15 PM - 2:40 PM The Innovation Boardroom Focus on your customer!: How to drive digital, retail innovation using actionable consumer insight

Henrik Tingwall, Chief Digital Officer, Apoteket

In this Creative Boardroom you and 15 of your peers will have the opportunity to workshop, network and debate your way to a solution on one of your biggest challenges.


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Henrik Tingwall

Chief Digital Officer
Apoteket

2:40 PM - 3:30 PM The Attribution Boardroom Kill last click: Using predictive marketing to correctly identify your attribution

This slot is reserved for a leading solutions provider with proven experience in Attribution - if you think your service would be of interest to our delegation, please contact Bryony Hunter on: +44 207 368 9387 or email bryony.hunter@wbr.co.uk.

1:15 PM - 2:40 PM The Media Boardroom How to optimise your media spend and work with key agencies

In this Workshop you and 20 of your peers will have the opportunity to workshop, network and debate your way to a solution on one of your biggest challenges.

2:40 PM - 3:30 PM The Conversion Workshop Conversion rate testing: What new approaches can you adopt to dramatically improve your success rates?

In the world of testing there are millions of different variations on the theme – in this exclusive session learn from a leading retailer on their favoured strategy before sharing your advice and learning from other’s testing successes (and failures).

This slot is reserved for a leading solutions provider with proven experience in customer experience - if you think your service would be of interest to our delegation, please contact Bryony Hunter on: +44 207 368 9387 or email bryony.hunter@wbr.co.uk.


3:50 PM - 4:00 PM Coffee and networking break

Streams A & B Drilldown Roundtables

4:00 PM - 4:50 PM Roundtables:

UX at scale! A data-driven approach to enhance online customer experience and conversions
Brian Andersen, Head of eCommerce, Masai
&
Disney Yapa, Senior Consultant, ContentSquare

How to overcome UX design challenges in order to improve your conversion rates
Andre Steinsholm, Head of eCommerce, Stormberg

How to break down the silo’s of your business to create an efficient Omni-channel organization
Flemming Jessen, Heasd of Commercial eCommerce, Sport24

How to create the ultimate eComm tech stack: What tools do you really need to succeed?
Roundtable reserved for Translations.com

How to unleash your Omni-channel turnaround
Jan Romme, CDO, LOMAX

Advancements in omni-channel: How to deliver your customers the in-store solutions that they want

The key to creating unique, inspired content that generates loyalty and net promoters
Martin Lumb, Head of Marketing & Digital Media, Bisgaard Shoes
How to capitalise on the developments in programmatic targeting
How to stay relevant: Offering your customers the right product, at the right time!
How to combine your data sources to create a single customer view
The China question: How to grow your business in this tough, foreign market
New opportunities in personalisation: How to move beyond simple identification


Stream C: Creative Boardrooms

4:00 PM - 4:50 PM The Search Boardroom How to dynamically increase the effectiveness of your onsite search

Johannes Kjos, Head of eCommerce Platform, Jernia Group

In this Creative Boardroom you and 15 of your peers will have the opportunity to workshop, network and debate your way to a solution on one of your biggest challenges.


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Johannes Kjos

Head of eCommerce Platform
Jernia Group

Stream D: Creative Boardrooms

4:00 PM - 4:50 PM The Fashion Boardroom Intelligent product management: How to give your customers relevant items, which they really want!

Claire Sharp Sundt, Project Manager, Digital Media , Varner Group

In this Creative Boardroom you and 15 of your peers will have the opportunity to workshop, network and debate your way to a solution on one of your biggest challenges.


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Claire Sharp Sundt

Project Manager, Digital Media
Varner Group

Stream E: Synergy Workshop

4:00 PM - 4:50 PM The content Workshop: How to develop incredible content and encourage engagement

Trish Di Napoli Dahlborg, Head of eCommerce, Klättermusen

This slot is reserved for a leading solutions provider with proven experience in customer experience - if you think your service would be of interest to our delegation, please contact Bryony Hunter on: 44 207 368 9387 or email bryony.hunter@wbr.co.uk.


Trish Di Napoli Dahlborg

Head of eCommerce
Klättermusen

4:50 PM - 5:20 PM CLOSING KEYNOTE Snapchat: A missed eCommerce opportunity?

Chris “Kubby” Kubbernus, CEO, Kubb&Co

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Chris “Kubby” Kubbernus

CEO
Kubb&Co

5:20 PM - 7:49 PM Networking reception in the exhibition hall