eTail Nordic 2017

October 03-October 04, 2017

The Radisson Blu Scandinavia Hotel, Copenhagen

442073689894

Day 2

Redefining the customer experience: Cross-device, cross-screen & cross-border

08:00 AM - 08:50 AM Registration & Refreshments

Merging online & physical

8:45 AM - 8:50 AM Conference Director’s welcome

08:50 AM - 09:00 AM Chairperson’s Welcome and opening remarks

9:00 AM - 9:20 AM OPENING KEYNOTE The art of the turnaround: How to ensure your business remains relevant and profitable!

Ville Kangasmuukko, CEO, Bubbleroom

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Ville Kangasmuukko

CEO
Bubbleroom

09:20 AM - 09:40 AM KEYNOTE: How to identify unique customers and their path to purchase: Creating a truly Omni-channel customer proposition

Toke Lund, Head of Digital Growth Centre, Dansk Supermarked Group

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Toke Lund

Head of Digital Growth Centre
Dansk Supermarked Group

9:40 AM - 10:00 AM KEYNOTE: High-tech, high-touch: The next step in the Omni-channel consumer experience

Rina Hansen, Marketing & Omni-channel Director, By Malene Birger

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Rina Hansen

Marketing & Omni-channel Director
By Malene Birger

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Hans Edlund

Head of eCommerce
Polarn O Pyret
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Johan Riis Johansen

Head of eCommerce Services
COOP Denmark
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Anna Akesson

Head of eCommerce
Hemkop

Jenny Gejke

Head of Digital Channel Development
SJ
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Peter Muld

Chief Digital Officer
ICA Gruppen

10:45 AM - 11:25 AM Coffee and Networking Break

10:45 AM - 11:25 AM Valtech Innovation Lab

AI, Augmented Reality and the rise of the machines

11:25 AM - 11:55 AM Pushing the boundaries: How to gain an ROI from Virtual Reality in retail

Andreas Stillborg, Virtual Reality Project Lead, IKEA Customer planning Experiences

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Andreas Stillborg

Virtual Reality Project Lead
IKEA Customer planning Experiences

11:55 AM - 12:15 PM Marketing innovation: How to turn invention into revenue and keep your consumer coming back for more!

Sean Tindale, Head of Conceptual Marketing, ECCO Shoes

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Sean Tindale

Head of Conceptual Marketing
ECCO Shoes

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Henrik Tingwall

Chief Digital Officer
Apoteket
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Monika Dagberg

Head of eCommerce
Granngarden
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Arhi Kivilahti

Head of Development
Kesko
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Jan Romme

CDO
Lomax
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Wilko Klaassen

VP Global Online
Husqvarna Group
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Kim Lindqvist

CMO
Nobia
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Jozo Kovac

Founder & CPO
Exponea

1:00 PM - 2:10 PM Lunch and networking break

1:00 PM - 2:10 PM Private lunch

This slot is reserved for a leading solution provider who would like to meet with high level delegates in an exclusive, private setting - if you think your service would be of interest to our delegation, please contact Bryony Hunter on: 44 207 368 9387 or email bryony.hunter@wbr.co.uk.


TRACK A: Creating a customer-centric strategy

2:10 PM - 2:30 PM How to innovate your business: Focusing on your customer and a highly personalised strategy

Laszlo Varga, Group CEO, Euroflorist Group

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Laszlo Varga

Group CEO
Euroflorist Group

TRACK A: Creating a customer-centric strategy

2:30 PM - 2:50 PM How to activate and acquire your most valuable customers

Caroline Heitmann, Head of eCommerce & Marketing, Norli Libris
This slot is reserved for a leading solutions provider with proven experience in customer experience - if you think your service would be of interest to our delegation, please contact Bryony Hunter on: 44 207 368 9387 or email bryony.hunter@wbr.co.uk
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Caroline Heitmann

Head of eCommerce & Marketing
Norli Libris

TRACK A: Creating a customer-centric strategy

2:50 PM - 3:30 PM Case Study Revolution Turn traffic into sales: How to efficiently move customers through the funnel to drive repeat purchases

Martin Jakobsen, Nordic Area eCommerce Manager, Carlsson Rezidor Hotel Group


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Martin Jakobsen

Nordic Area eCommerce Manager
Carlsson Rezidor Hotel Group

TRACK B Digital Marketing 2.0

2:10 PM - 2:50 PM How to drive sales and conversion through the use of personal digital content

Pelle Pettersson, Head of eCommerce & Omni-channel, Cervera

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Pelle Pettersson

Head of eCommerce & Omni-channel
Cervera

TRACK B Digital Marketing 2.0

2:50 PM - 3:30 PM Case Study Revolution How to provide perfect 1-2-1 marketing: What do you consumers really want?

Feike Groen, Head of Shopping Experience and Architecture, Bol.com Frederieke Ubels, Director IT Innovation, Bol.com

Session reserved for Bol.com


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Feike Groen

Head of Shopping Experience and Architecture
Bol.com
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Frederieke Ubels

Director IT Innovation
Bol.com

TRACK C: Creative Boardroom

2:10 PM - 3:30 PM The Programmatic Boardroom Improving transparency in your media buying: How to benchmark your programmatic roadmap

In this Creative Boardroom you and 15 of your peers will have the opportunity to workshop, network and debate your way to a solution on one of your biggest challenges

This slot is reserved for a leading solutions provider with proven experience in customer experience - if you think your service would be of interest to our delegation, please contact Bryony Hunter on: 44 207 368 9387 or email bryony.hunter@wbr.co.uk


3:30 PM - 3:50 PM Coffee and Networking break



Track A: International expansion

3:50 PM - 4:20 PM Case Study Revolution Building the perfect inter-country marketing department

Kasper Hove, Head of Digital Marketing, Momondo


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Kasper Hove

Head of Digital Marketing
Momondo

Track B: Overcoming delivery dilemmas

3:50 PM - 4:20 PM Oxford-Style Debate “To free or not to free?” Free next day delivery is unsustainable in the Nordic region. Agree or disagree?

Peter Hvidberg, Head of eCommerce, Intersport Group Svante Lindgren, Head of eCommerce Logistics, Ahlens

Fully engage with one of the most contentious and divisive issues currently facing your industry. Sit back and witness industry leading Nordic retailers pitting themselves against each other in a battle to deliver the knockout argument. Will you reconsider your position? And will you walk away with a fresh mind-set and better prepared to take on this key conundrum?


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Peter Hvidberg

Head of eCommerce
Intersport Group

Svante Lindgren

Head of eCommerce Logistics
Ahlens

Track C: Creative Boardroom

3:50 PM - 4:20 PM The Data Boardroom Shaking things up: How to leverage data & user insights to drive customer experience

Per Lilie, Digital Operations Manager, SAS (Scandinavian Airlines)

In this Creative Boardroom you and 15 of your peers will have the opportunity to workshop, network and debate your way to a solution on one of your biggest challenges


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Per Lilie

Digital Operations Manager
SAS (Scandinavian Airlines)

4:40 PM - 5:00 PM CLOSING KEYNOTE Learning from others’ mistakes: The Tradera turnaround story, lessons learned &rebuilding growth

Stefan Oberg, CEO, eBay Sweden


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Stefan Oberg

CEO
eBay Sweden

5:00 PM - 11:59 PM End of eTail Nordic



4:20 PM - 4:40 PM KEYNOTE Trendspotting: How to predict your strategy for 2025, an evidence fuelled case study

Gul Heper, Customer Innovation Director, Scandic Hotels


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Gul Heper

Customer Innovation Director
Scandic Hotels