Pär Österlund

Group Director B2C Marketing Bisnode

You will find me either building something new or making big changes happen in some existing business. Whatever I'm working on includes elements from sales, marketing, software development and digitalization in general. I started off as an entrepreneur and founded two companies before becoming a business executive. Currently this means taking care of Bisnode's Marketing service offering. So I'm working with sourcing, crunching and analyzing massive amounts of data, packing it all into easy-to-use products and scaling those products into multiple markets.