A digital strategist at heart, Penny is passionate about digital innovation and loves experimenting on live customers. As Head of Digital Innovation and CX at Nobia Penny works with future customer journeys in the kitchen buying space. She is currently responsible for driving the lab process and establishing omnichannel test stores at Nobia, which includes testing new instore technologies, building new digital products, and attempting to create an omnichannel buying experience that makes both customers and salespeople happy.