Martin Bystedt

Head of User Experience and Digital TUI

 Digital Leader with solid experience in handling major international consumer brands across multiple countries, industries and markets in a digital environment. In my current role as Head of User Experience (UX) and Digital I am responsible for one team of digital product owners, one team of UX designers, conversion rate optimizers and web analysts. In the larger team we set requirements, design, test, follow up the company's four Nordic holiday e-commerce sites. In Sweden only, we stand for 3-6% of Sweden's total e-commerce turnover.