eTail Nordic 2018

02 - 03 October, 2018

Radisson Blu Scandinavia Hotel, Copenhagen



2018 Speakers

Claus Andersen
Head of Digital
Dansk Supermarked

Experienced digital entrepreneur who have worked the last 18 years with ecommerce, digital subscription models, digital business models, digital/programmatic advertising, strategy and not least digital transformation. The main line through the career has been connecting technology and business.

Peter Boris Kreilgaard
Head of Marketing

Peter Boris Kreilgaard is responsible for delivering sales and best in class marketing for Shopping one of Denmark’s largest and most successful ecommerce sites. He leads the marketing team of +20 employees in a data driven digital environment. The key focus is to drive the acquisition / retention of customers by using a blend of analytical thinking, data driven insight and knowledge of the latest marketing tools combined with a strong creative sentiment. Peter Boris Kreilgaard is recognized as one of Denmark’s most innovative and respected marketing professionals in 2016, 2017 and 2018 by the Danish Marketing Association.

Line Ghisler
Head of Digital Sales
Danske Spil

Line Ghisler is Head of Digital Sales at Danske Spil, the national Gambling and Lottery operator, with well-known brands such as Oddset, Lotto and Eurojackpot. Line started at Danske Spil in 2015, growing the online-channel organisation, with a focus on improving mobile presence, online user experience and collecting/activating online behavioral data. On a weekly basis, Danske Spil has more than 300,000 unique online customers, generating seven million monthly user sessions in web browsers and apps. From 2015 to 2017 gross gaming revenue has increased by 20%, and the online B2C channels now generate roughly 50% of Danske Spil’s total gross gaming revenue. In 2017 Danske Spil generated a total gross gaming revenue of DKK 4.9 bn, returning 2.7 bn DKK to its owners, the Danish state.

Peter Muld
Chief Digital Officer
ICA Gruppen

With a core focus transforming ICA’s digital journey, Peter also brings extensive experience in IT & business transformation coupled to digitalisation from his former role as CIO and Head of Digital Transformation at SAS.

Nathalie Brogaard Jensen
Head of eCommerce
Flying Tiger of Copenhagen
Nathalie Brogaard Jensen recently joined Flying Tiger Copenhagen, a rapidly expanding Danish retail concept with presence in 600+ stores in 27 countries. Prior to joining Flying Tiger Copenhagen, Nathalie was Vice President for Global CRM and eCommerce at PANDORA, one of the world's leading jewellery company. Nathalie established eCommerce for PANDORA, starting with strategy and implementation and resulting in the management of full end-to-end eSTORE teams and operations in 14 markets. Nathalie also drove the digital technology transformation at a global scale, to improve customer experience with data-driven marketing, a Single Customer View and connecting the dots between multiple touch points for customers and 8+ million Club members.
Caroline Carlqvist
Head of Personalization Development

Caroline Carlqvist is a Senior Business Development Manager within Zalando’s Personalization team. As well as having a strong background in project management, Caroline has more than 12 years of experience working in ecommerce. At Zalando she is focused on creating a localized and personalized experience for all Zalando customers across all 15 European markets.

Louisa Nicholls
Senior Trading Manager, Home Online
John Lewis
Louisa Nicholls heads up the Home Online Trading team at John Lewis, an award winning Omni Channel Retailer in the UK with a long and trusted heritage. Prior to working in online Louisa held various shop and project management roles, making her a true Omni-Channel advocate. Past successes include driving 110% Home Online revenue growth over 5 years, leading the team through a major re-platform & subsequent upgrade (2016), internal search tool implementation & upgrades, multiple tool enhancements and continuous improvements to ways of working & productivity.
Mikael Lindell
Head of CRM & Customer Insight
Mikael Lindell is Head of CRM and Customer Insight at Åhléns. Åhléns is Swedens leading department store with 62 physical stores and e-commerce. Åhléns is one of the strongest brands in Sweden and part of the Axel Johnson group with more than 200 companies. With a large loyalty program and lots of data Åhléns are now taking the first step towards mass personalization through analytics and machine learning.
Christian Skaar
Head of eCommerce
Christian, a marketer at heart entered the FMCG industry 13 years ago with a focus on HR Marketing. Soon realizing that product and brand development are his real passion he completed various tasks within Henkel & Schwarzkopf’s consumer division. Returning home from a 4 year assignment in Australia he moved into the B2B sector at L’Oréal’s Professional Products Division now heading the eCom department in Germany supporting the hairdressing industry in the digital transformation. Key focus areas for him are omni-channel as well as on-line to off-line solutions in a service oriented environment.
Michelle Beeson
Retail Analyst
Forrester Research

Michelle serves eBusiness & Channel Strategy Professionals and is based in Forrester’s UK office. Her research covers digital commerce and how changing consumer behavior and technology affect the way that organizations engage with customers. She has an additional lens on European retail. Her current research themes include digital business transformation, omnichannel commerce, as well as digital trends and forecasting. Her research also analyzes direct-to-consumer strategies for brands and manufacturers.

Ghita Bilenberg
Marketing Manager – Retail
Ghita Bilenberg is Marketing Manager Retail at Philips Denmark, a global leading health technology company focused on improving people's health through innovative technology and integrated solutions.  With a proven track record in successfully launching the electrical razor OneBlade with a 4 phase activation plan accelerating penetration and activations building the brand. Ghita’s skillset is centered around understanding the shopper decision journey and create a roadmap that funnels traffic and conversion. 
Anna Olofsso
Digital Marketing Manager

Anna Olofsson is Digital Marketing Manager at MediaMarkt, one of the biggest home electronics retailers in Sweden. Anna is responsible for developing and implementing the marketing strategy in all digital channels to build MediaMarkt’s brand in Sweden and to drive sales in stores and online. As MediaMarkt has both physical stores and e-commerce, it is important to keep the communication consistent throughout the whole customer journey, despite the channel or the stage of the purchasing process, to provide customers with a seamless experience. 

Tina Fristrup
Marketing Manager – Europe
Norwegian Air
Adam Ulvegärde
Creative Director
Forsman & Bodenfors

Adam began his career as an Art Director at the independent agency Forsman & Bodenfors in 2007. In 2011 he moved to New York to contribute to the transformation of McCann Erickson NY as a Creative Director. Just over a year later he returned to Forsman & Bodenfors, to become partner and Executive Creative. His present and former clients include IKEA, Reebok, Polestar (Volvo), Mondelez, Telia, Swedish Television and more. Adam is one of the few who have won a Titanium Lion in Cannes for his ground breaking work for IKEA. During the course of his career, his work has been awarded the most sought after creative accolades in all industry award shows.

Brian Andersen
eCommerce Director

Brians passion is ecommerce and he has spent the last 20 years to get technology, communication, design, marketing and strategy come together and create digital transformation in retail companies. Currently Brian is ecommerce director at Matas. 

Johnas Liljegren
Client Partner

Johnas Liljegren is a client partner at Facebook with an expertise in online marketing. He works with some of the largest Omni-channel etailers in the region helping them grow their business through Facebook. With over 10 years experience in the online marketing industry from both the advertiser and publisher side he has deep knowledge of what it takes to win in the digital space.

Penny Malm
Head of Digital
A digital strategist at heart, Penny is passionate about digital innovation and loves experimenting on live customers. As Head of Digital Innovation and CX at Nobia Penny works with future customer journeys in the kitchen buying space. She is currently responsible for driving the lab process and establishing omnichannel test stores at Nobia, which includes testing new instore technologies, building new digital products, and attempting to create an omnichannel buying experience that makes both customers and salespeople happy.
Mikko Saavalainen
Senior Business Development Vice President
Metsä Wood
Metsä Wood is a producer of sustainable wood products. The company employs 1500 people, has a turnover of 500 M€ and operates globally. Mikko specializes is strategy, international sales channel management and B2B marketing. He is a member of the Management Team and responsible for business development projects, such as digitalization of the customer experience, marketing and internal process development. Before joining Metsä Wood he held senior management positions in several companies in IT, Telecoms and Online Services. He has also worked as an independent management consultant.
Mikael Lenneryd
Head of Digital Marketing & Innovation

Mikael Lenneryd is heading up the Digital team at Apoteket AB, the leading pharmaceuticals retailer in Sweden. The role includes areas such as eCommerce, Omni-channel, Loyalty program and the development of the app “Mitt Apotek”. In prior of this role, Mikael was working at Samsung Nordics in the field of Marketing Innovation with focus on collecting, structuring and activating consumer data for personalization and marketing and more. 

Allan Bo Christiansen
Digital Developer

Allan Bo Christiansen is a Digital Business Developer and an eCommerce evangelist at Atea, the largest IT and infrastructure company in the Nordic. With an extensive knowledge in B2C and B2B eCommerce and continuously challenging status quo, Allan has proven to change the way customer journeys are being personalized - uniting it with high growth in digital revenues and increased customer happiness.

Jan Romme
Chief Digital Officer

Jan Romme is Chief Digital Officer (CDO) at Lomax, one of the largest office supply companies in Denmark, where more than 80% of its turnover is generated through digital channels.  Jan came to Lomax 2 years ago with a long proven track record for generating online revenue and successful business development from well known Danish businesses such as SPORTMASTER, TDC og Københavns Lufthavne (CPH).

Peter Hvidberg
Head of eCommerce
Intersport Group

Peter Hvidberg is the Head of E-Commerce and Customer Service for INTERSPORT Group Denmark, driving digital & customer service to create Seamless Retail value for INTERSPORT Denmark, Colosseum, The Athlete´s Foot, JOYRUN, Outlet Sport, Sport Point, Sport-Direct and especially their customers. Peter redefined the E-Com strategy and focus for the group, optimized the process’ for the whole value chain, implemented a new website and has grown the e-com revenue x5 for INTERSPORT Denmark since he came in 2015.  Prior to INTERSPORT Peter has been working with Retail, Logistics, IT and Telecom and was a pioneer in E-Com building his first webshop back in 1999. Since 1999 Peter has developed several online concepts for his own companies and has as a consultant helped Danish national and International brands to develop theirs

Jesper Jensen
Online Marketing Director

Jesper Jensen is Online Marketing Director at, the fastest growing fashion retailer in Scandinavia.  Jesper have during the past 5 years worked for with responsible for search engine advertising as well as KPI reporting. In the past years have Jesper focus on improving the KPI reporting as well as reallocating to get a better performing media mix.

Flemming Jessen
Head of eCommerce
Unit 2

Flemming Jessen has been at work at the Internet since 1999. Online manager for 10 years at SILVAN, and later on Ecommerce Manager at DCC and SPORT 24 to mention the latest. Extensive knowledge to ecommerce, digital marketing, loyalty programs to name a few tasks, along with deep knowledge and interest for the Customer Journeys, Trend spotting and the beauty of IoT.

Olle Moberg
Head of eCommerce Nordics
Anna Stig
Nordic Head of eCommerce
Dustin Group
Anna Stig, Nordic Head of E-commerce at Dustin Group. Dustin is one of the leading resellers of IT products and additional services in the Nordics. With a fairly small in-house team, Dustin’s e-commerce team has delivered continuous growth with a sustained cost of sales. Anna previously held the position as Head of Digital B2B/Digital Transformation at Tele2 before joining Dustin.
Pino Roscigno
Director of Marketing

Pino Roscigno is the Commercial Director of Stadium, a valuedriven, leading sports retailer in the Nordics with the mission to activate the world. Pinos core skills are around integrating sales and marketing, driving digital transformation and sustainable positioning. He joined Stadium in November 2017 with the mission to activate the brand and to lead a digital transformation within marketing and sales. 

Arnoldo Cabrera
Global SEO Manager
Johan Bello
Chief Creative Officer

Johan Bello is the ECD of international creative agency ACNE. During his time at ACNE he's produced multi-award winning global campaigns, opened up an R&D department, directed commercials, written books, short films and founded Curater - a frame that streams the world’s most progressive art. Johan’s most recent campaign, IKEA’s response to Balenciaga, was named one of the most successful global campaigns of 2017 conversion.

Martin Bystedt
Head of User Experience and Digital
Michel Lindahl
eCommerce Team Leader
Martin & Servera

Michel Lindahl is a e-commerce project manager at Martin & Servera, Sweden's leading restaurant and catering specialist. Michel has been a part of Martin & Serveras digital journey since 2013 and been involved in several projects regarding building and developing a new e-commerce platform. One of the biggest success is beeing nominated as Swedens Top10 best e-commerce sites 2018.

Ola Lilja Molén
Director and Country Head Nordic & Baltics

Ola Lilja Molén is Country Manager of Market Unit Nordic & Baltics at Sony Mobile Communication AB. He started at Sony Ericsson 2005 as Head of marketing , 2011 he moved on working as Vice president marketing for Sony Mobile in Asia, based in Singapore, then moved back to Sweden in 2015, and took over the responsibility as country manager for Nordic and Baltic region. Ola has extensive experience from the telecom business and has strong understanding of the shift from physical to digital channels and what this means for a producing brand both in terms of Sales and Marketing.

Alice Monberg
Senior Marketing Director

Alice Monberg is head of marketing in the Danish hypermarket chain Bilka (part of Salling Group). Before Bilka has had several managing jobs in Danish retail, where she has developed and managed sales and marketing.

Nicklas Storåkers

Nicklas Storåkers is owner and CEO of PriceRunner. PriceRunner is the leading comparison shopping site in Denmark and Sweden with more than 1.6 million products from over 16,000 merchants. Annually, PriceRunner has more than 100 million visits.

Rasmus Thau Riddersholm
Head of Online Sales

Rasmus Thau Riddersholm is Head of Online Sales and Experience at Telenor Denmark in charge of both the daily digital sales operation and UX development. Telenor has an ambitious goal of putting ‘Online First’ in product and business development, and Rasmus’ play a key role in bridging a digital mindset with customers first approach to secure increased sales in the highly competitive and commercial Telco market.

Allan Helleskov Kleiner
Marketing Manager
Fitness World

Allan Helleskov Kleiner is Marketing Manager and is ao responsible for web and app at Fitness World and Urban Gym. Allan has been at Fitness World for four years and during this time Fitness World has accelerated its customer intake and has been sold to an equity fund. The app is central to Fitness World’s aim to increase customer interaction and improve its retention rate. 

Gustav Käll
Head of gaming partnerships
Universal Music Group

Gustav Kall has been engaged in the gaming / esports industry since the late 90s. What began as a passion through competing later evolved into a professional gaming career, co-founding the most renowned team in the history of World of Warcraft - Nihilum. After the professional career came to end - Gustav has been an serial entrepreneur working to expand esports in Europe and across the world. Today Gustav is Global Head of Partnerships Gaming at Universal Music Group and leads the Worlds largest music company in the efforts to forge and create partnerships with one of the fastest growing industries in the world. 

Kåre Berenthz-Nicolaisen
Head of Digital
Arla Foods

Kåre Berenthz-Nicholaisen is a relentless digital marketer with a solid brand background. Kåre does not only work with digital execution but also has a strong focus on digital as an embedded growth driver in the organization. Kåre has been central player in the digital transformation with Danish retailer Salling Group and today in Arla – where the aim is to become the #1 digital FMCG.

Kasper Engelheim Hove
Chief Marketing Officer

Kasper Hove started up his digital career as Lead Account Strategist at Google in 2010 and has since been responsible for digital marketing at momondo and been involved in the sale of momondo to both Great Hill Partners in 2014 and Kayak Group in 2017. Kasper has been responsible for training and employing more than 80 digital marketing managers at momondo, and hence for building the biggest digital marketing team in the Nordics, and maybe even one of the most talented and engaged digital marketing teams in the world. Today Kasper works for Nustay as CMO and works hard in particular on getting the product ready for marketing together with a development team of 40 situated in Kiev. 

Kjartan Dannatt
Head of Marketing & eCommerce

Kjartan Dannatt is responsible for all e-commerce at Norway’s most ionic chain of bookshops- They have all the Norwegian books and in addition to nearly 400,000 English books. Kjartan launched Ark Bokhandel’s Norwegian and English collection of e-books last summer, in both Apple and Android apps. Kjartan will share his top tips about what customers expect on Day 1 afternoon.

Daniel Infanger
Vice President International B2C

As Vice President of Conrad International's consumer business, Daniel is leading the groups transformation into the new digital era of retail. He is passionate about challenging the traditional business models and sees the current dynamics in the business as a new opportunity for the entire industry and believes that the threats of market consolidation will only eat those, who are not able find and protect their niche and develop a unique value proposition. According to Daniel, only those who act proactively, swiftly and are able to reorganize structures and processes faster and more effectively will survive.

Charlotte Bachmann Katz
Chief Digital Officer

Charlotte Katz is head of Digital and Unified Retail at KappAhl, one of the biggest Fashion Retailers in Sweden. Since Charlotte´s arrival in early 2016 KappAhl´s difgital journey has been brought to focus with a huge increase in E-Commerce revenues, projects launchs eg Click & Collect, Shop online instore for endless shelves, Klarna seamless payments instore, internal Customer Service and profound increase in digital awareness across functions.

Thomas Tonder
Head of UX
Ellos Group

Thomas lives in Helsinki and works internationally as a strategic mentor and interim Head of UX for e-commerce leaders. He has created a framework named B O L D to help ambitious companies build up their in-house A-teams and combine dynamic business progress with brand experience and holistic happiness.

Anders Mundelin Bengtsen
Head of Digital Transformation
Royal Unibrew
Jesper Owe
Managing Director
Mood Company

Jesper Owe is a serial entrepreneur and co-founder of the startup MoodCompany, one of Nordics fastest growing e-commerce startups.  How do you take an idea and make it an e-commerce reality. Why is it important to do business with China and what threats and opportunities are you facing as a startup the coming years. 

Jesse Jyläs
Co-Founder & CEO

Jesse Jyläs is the Co-Founder & CEO of SPOT-A-SHOP, the leading fashion discovery platform for discounted clothing and sportswear. The pure discount concept has successfully helped over 15M consumers to easily find the best fashion bargains online and is currently operating in multiple European countries. By aligning the customer needs and retailer's offerings, SPOT-A-SHOP has significantly boosted the retailer partners' sales, improved inventory turnover and increased overall margins in these competitive markets.

Bo Damgaard
Managing Director

Bo Damgaard is Managing Director at OMD Denmark, a best-in-class marketing performance agency. With many years of experience within client service management and as a strategic marketing advisor, Bo has picked up in-depth knowledge and competencies within digital business transformation, gaining a strong accomplishment record within strategic planning in regards to brand and business consulting to senior client management.

Carl Wåreus
Head of Agency

Carl has an extensive experience in marketing and media fields. In his previous jobs he was the CMO for McDonald's Sweden, and Northern Europe. Besides, he was the CEO and Founder of OMD media agency/Omnicom Media Group Sweden and DDB Stockholm. At the moment he is in charge of Google Sweden focusing on helping retailers to measure and understand better their customer’s journey. At the event he will explain how to identify and implement an attribution model that gives unique insight into your customer.

Esamatti Vuolle
Head of Digital Experience
Tallink Silja

Esamatti Vuolle is Award Winning Brand Influencer & Ambassador and Head of Digital Experience at Tallink Silja. Tallink Silja is a leading provider of high-quality mini-cruise and passenger transport in the Baltic sea region. Esamatti has proven record of delivering exceptional digital experience, performance and results. He has vast background in digital experience and sales development from Travel and Retail industries including companies like Royal Copenhagen, Fiskars, DNA Plc and Nokian Tyres. He is widely recognized Thought leader, evangelist, and keynote speaker. Key knowledge areas:
Digital transformation, Digital Experience, eCommerce / Omnichannel / Digital Business, Social Media, Digital Marketing, Digital Innovation and Business Development, Marketing Technologies

Malthe Cederborg
Miinto Group

Malthe Cederborg is CMO at Miinto, one of the largest fashion platforms in Europe - right now showcasing roughly 400,000 products, several thousands of brands and more than 1,600 partner boutiques in Norway, Sweden, the Netherlands, Belgium, Poland, Switzerland and Denmark combined. With a high focus on e-commerce, inhousing of core competencies and scaling of digital effort, he has shown Miinto’s capability to create impressive sustainable growth in a highly competitive market.

Linda Hellqvist
Swiss Clinic
Javier Artal Herbella
CRM Manager
Boozt Fashion

Javier Artal is a CRM Project Manager at, a fast growing player in the e-retail Nordic region. With a proven ability to analyse new opportunities within the field, Javier has developed important projects related to personalisation, customer loyalty, customer reactivation and deliverability, helping Boozt's growth in the market by his ability to read customer needs and expectations through data.

Pär Österlund
Group Director B2C Marketing
Cornelia Broqvist
Marketing & eCommerce Manager
Resia Travel Group

Cornelia Broqvist is head of Marketing and E-Commerce at Resia, part of the Resia Travel Group, one of the largest travel companies in the Nordics. After joining the company in July 2017 Cornelia has successfully implemented an updated brand identity and launched the company’s first lab store, the Resia Travel Studio, with the main purpose of exploring the role of the brick and mortar store in the customer journey and how it can be developed to enhance the customers experience with the brand. 

Emmi Jouslehto
CEO & co-founder

Emmi Jouslehto is the CEO and co-founder of the Nordics leading Augmented Reality company Arilyn. Arilyn offers AR tools for creatives and has a special focus on brand storytelling. Arilyn has rapidly grown to be one of the key influencers in the AR market and is used by customers like Arla, Unilever, Cloetta, Huawei and Avery Dennison.

Mette Willert
Content Producer, Visual Storyteller, Influencer,
Former DSB Danish Railways

Mette Willert, is a creative producer and visual storyteller. She has more than five years’ experience working in the social media industry as creative producer, community manager, editor and creative lead. Mette was Danish Railway's first hire on their Instagram account, and has worked in the social media team for the last five years. Besides DSB, Mette has established a strong Instagram profile known as @Littlemycph with a fanbase of 42K followers and with a strong focus on architecture and urban landscape.

Jenny Gejke
Head of Digital Sales & Marketing
Oskar Kerola
Head of Online Marketing

Oskar Kerola is Head of Online Marketing at NLY Scandinavia AB, running two of the biggest online fashion destinations in the Nordics – and Oskar has been at Nelly since 2011 in various department from finance to purchasing, and since he became Head of Online Marketing in late 2016 the company has reclaimed its customer acquisition growth to historical high levels, up by 20% year on year, and made its most profitable year ever in 2017.

Anna Ullman Sersé

Anna Ullman Sersé is newly appointed as the CEO at NLY Scandinavia running two of the biggest online fashion destinations in the Nordics – and NLYMAN. She has previously worked as a Consultant with most of the largest retailers in Sweden supporting them in becoming more customer focused and leveraging the potential in the digitalization of everything.

Gina Azaric
Chief Marketing Officer

Gina Azaric is the CMO at KICKS, the leading Nordic beauty retailer. With a proven track record from the mobile, retail and FMCG industries, Gina and her team are now implementing a digital transformation program centered around a unified commerce vision, i.e. a seamless customer journey utilising the benefits of both online and offline for a better customer experience.


Our Speakers

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View 2017 Speakers