02 - 03 October, 2018
Radisson Blu Scandinavia Hotel, Copenhagen
Head of Digital
digital entrepreneur who have worked the last 18 years with ecommerce, digital
subscription models, digital business models, digital/programmatic advertising,
strategy and not least digital transformation. The main line through the career
has been connecting technology and business.
Head of Marketing
Peter Boris Kreilgaard is responsible for delivering sales and best in class marketing for coop.dk Shopping one of Denmark’s largest and most successful ecommerce sites. He leads the marketing team of +20 employees in a data driven digital environment. The key focus is to drive the acquisition / retention of customers by using a blend of analytical thinking, data driven insight and knowledge of the latest marketing tools combined with a strong creative sentiment. Peter Boris Kreilgaard is recognized as one of Denmark’s most innovative and respected marketing professionals in 2016, 2017 and 2018 by the Danish Marketing Association.
Head of Digital Sales
Ghisler is Head of Digital Sales at Danske Spil, the national Gambling and
Lottery operator, with well-known brands such as Oddset, Lotto and Eurojackpot.
Line started at Danske Spil in 2015, growing the online-channel organisation,
with a focus on improving mobile presence, online user experience and
collecting/activating online behavioral data. On a weekly basis, Danske Spil
has more than 300,000 unique online customers, generating seven million monthly
user sessions in web browsers and apps. From 2015 to 2017 gross gaming revenue
has increased by 20%, and the online B2C channels now generate roughly 50% of
Danske Spil’s total gross gaming revenue. In 2017 Danske Spil generated a total
gross gaming revenue of DKK 4.9 bn, returning 2.7 bn DKK to its owners, the
Chief Digital Officer
With a core focus transforming ICA’s digital journey, Peter also brings extensive experience in IT & business transformation coupled to digitalisation from his former role as CIO and Head of Digital Transformation at SAS.
Head of eCommerce
Flying Tiger of Copenhagen
Head of Personalization Development
Carlqvist is a Senior Business Development Manager within Zalando’s
Personalization team. As well as having a strong background in project
management, Caroline has more than 12 years of experience working in ecommerce.
At Zalando she is focused on creating a localized and personalized experience
for all Zalando customers across all 15 European markets.
Senior Trading Manager, Home Online
Head of CRM & Customer Insight
Head of eCommerce
Michelle serves eBusiness & Channel Strategy Professionals and is based in Forrester’s UK office. Her research covers digital commerce and how changing consumer behavior and technology affect the way that organizations engage with customers. She has an additional lens on European retail. Her current research themes include digital business transformation, omnichannel commerce, as well as digital trends and forecasting. Her research also analyzes direct-to-consumer strategies for brands and manufacturers.
Marketing Manager – Retail
Digital Marketing Manager
Anna Olofsson is Digital Marketing Manager at
MediaMarkt, one of the biggest home electronics retailers in Sweden. Anna is
responsible for developing and implementing the marketing strategy in all
digital channels to build MediaMarkt’s brand in Sweden and to drive sales in
stores and online. As MediaMarkt has both physical stores and e-commerce, it is
important to keep the communication consistent throughout the whole customer
journey, despite the channel or the stage of the purchasing process, to provide
customers with a seamless experience.
Forsman & Bodenfors
Adam began his career as an Art Director at the
independent agency Forsman & Bodenfors in 2007. In 2011 he moved to New
York to contribute to the transformation of McCann Erickson NY as a Creative
Director. Just over a year later he returned to Forsman & Bodenfors, to
become partner and Executive Creative. His present and former clients include
IKEA, Reebok, Polestar (Volvo), Mondelez, Telia, Swedish Television and more.
Adam is one of the few who have won a Titanium Lion in Cannes for his ground
breaking work for IKEA. During the course of his career, his work has been
awarded the most sought after creative accolades in all industry award shows.
Brians passion is ecommerce and he has spent the last 20 years to get technology, communication, design, marketing and strategy come together and create digital transformation in retail companies. Currently Brian is ecommerce director at Matas.
Johnas Liljegren is a client partner at Facebook with an expertise in online marketing. He works with some of the largest Omni-channel etailers in the region helping them grow their business through Facebook. With over 10 years experience in the online marketing industry from both the advertiser and publisher side he has deep knowledge of what it takes to win in the digital space.
Head of Digital
Senior Business Development Vice President
Head of Digital Marketing & Innovation
Lenneryd is heading up the Digital team at Apoteket AB, the leading
pharmaceuticals retailer in Sweden. The role includes areas such as eCommerce,
Omni-channel, Loyalty program and the development of the app “Mitt Apotek”. In
prior of this role, Mikael was working at Samsung Nordics in the field of
Marketing Innovation with focus on collecting, structuring and activating
consumer data for personalization and marketing and more.
Allan Bo Christiansen
is a Digital Business Developer and an eCommerce evangelist at Atea, the
largest IT and infrastructure company in the Nordic. With an extensive
knowledge in B2C and B2B eCommerce and continuously challenging status quo,
Allan has proven to change the way customer journeys are being personalized -
uniting it with high growth in digital revenues and increased customer
Chief Digital Officer
Romme is Chief Digital Officer (CDO) at Lomax, one of the largest office supply
companies in Denmark, where more than 80% of its turnover is generated through
digital channels. Jan came to Lomax 2 years ago with a long proven track
record for generating online revenue and successful business development from
well known Danish businesses such as SPORTMASTER, TDC og Københavns Lufthavne
Head of eCommerce
Peter Hvidberg is the Head of E-Commerce and Customer Service for INTERSPORT Group Denmark, driving digital & customer service to create Seamless Retail value for INTERSPORT Denmark, Colosseum, The Athlete´s Foot, JOYRUN, Outlet Sport, Sport Point, Sport-Direct and especially their customers. Peter redefined the E-Com strategy and focus for the group, optimized the process’ for the whole value chain, implemented a new website and has grown the e-com revenue x5 for INTERSPORT Denmark since he came in 2015. Prior to INTERSPORT Peter has been working with Retail, Logistics, IT and Telecom and was a pioneer in E-Com building his first webshop back in 1999. Since 1999 Peter has developed several online concepts for his own companies and has as a consultant helped Danish national and International brands to develop theirs
Online Marketing Director
Jesper Jensen is Online Marketing Director at
Boozt.com, the fastest growing fashion retailer in Scandinavia. Jesper
have during the past 5 years worked for Boozt.com with responsible for search
engine advertising as well as KPI reporting. In the past years have Jesper
focus on improving the KPI reporting as well as reallocating to get a better
performing media mix.
Head of eCommerce
Flemming Jessen has been at work at the Internet since 1999. Online
manager for 10 years at SILVAN, and later on Ecommerce Manager at DCC and SPORT
24 to mention the latest. Extensive knowledge to ecommerce, digital marketing,
loyalty programs to name a few tasks, along with deep knowledge and interest
for the Customer Journeys, Trend spotting and the beauty of IoT.
Nordic Head of eCommerce
Director of Marketing
Pino Roscigno is the Commercial Director of Stadium, a valuedriven, leading sports retailer in the Nordics with the mission to activate the world. Pinos core skills are around integrating sales and marketing, driving digital transformation and sustainable positioning. He joined Stadium in November 2017 with the mission to activate the brand and to lead a digital transformation within marketing and sales.
Chief Creative Officer
Bello is the ECD of international creative agency ACNE. During his time at ACNE
he's produced multi-award winning global campaigns, opened up an R&D
department, directed commercials, written books, short films and founded
Curater - a frame that streams the world’s most progressive art. Johan’s most
recent campaign, IKEA’s response to Balenciaga, was named one of the
most successful global campaigns of 2017 conversion.
eCommerce Team Leader
Martin & Servera
Michel Lindahl is a e-commerce project manager at
Martin & Servera, Sweden's leading restaurant and catering specialist.
Michel has been a part of Martin & Serveras digital journey since 2013 and
been involved in several projects regarding building and developing a new
e-commerce platform. One of the biggest success is beeing nominated as Swedens
Top10 best e-commerce sites 2018.
Director and Country Head Nordic & Baltics
Ola Lilja Molén is Country Manager of Market Unit Nordic & Baltics at Sony Mobile Communication AB. He started at Sony Ericsson 2005 as Head of marketing , 2011 he moved on working as Vice president marketing for Sony Mobile in Asia, based in Singapore, then moved back to Sweden in 2015, and took over the responsibility as country manager for Nordic and Baltic region. Ola has extensive experience from the telecom business and has strong understanding of the shift from physical to digital channels and what this means for a producing brand both in terms of Sales and Marketing.
Senior Marketing Director
Alice Monberg is head of marketing in the Danish hypermarket chain Bilka (part of Salling Group). Before Bilka has had several managing jobs in Danish retail, where she has developed and managed sales and marketing.
Nicklas Storåkers is owner and CEO of PriceRunner. PriceRunner is the leading comparison shopping site in Denmark and Sweden with more than 1.6 million products from over 16,000 merchants. Annually, PriceRunner has more than 100 million visits.
Head of Online Sales
Rasmus Thau Riddersholm is Head of Online Sales and Experience at Telenor Denmark in charge of both the daily digital sales operation and UX development. Telenor has an ambitious goal of putting ‘Online First’ in product and business development, and Rasmus’ play a key role in bridging a digital mindset with customers first approach to secure increased sales in the highly competitive and commercial Telco market.
Allan Helleskov Kleiner is Marketing Manager and is ao responsible for
web and app at Fitness World and Urban Gym. Allan has been at Fitness World for
four years and during this time Fitness World has accelerated its customer
intake and has been sold to an equity fund. The app is central to Fitness
World’s aim to increase customer interaction and improve its retention rate.
Head of gaming partnerships
Universal Music Group
Gustav Kall has been engaged in the gaming / esports industry since the late 90s. What began as a passion through competing later evolved into a professional gaming career, co-founding the most renowned team in the history of World of Warcraft - Nihilum. After the professional career came to end - Gustav has been an serial entrepreneur working to expand esports in Europe and across the world. Today Gustav is Global Head of Partnerships Gaming at Universal Music Group and leads the Worlds largest music company in the efforts to forge and create partnerships with one of the fastest growing industries in the world.
Head of Digital
Kåre Berenthz-Nicholaisen is a relentless digital marketer with a solid brand background. Kåre does not only work with digital execution but also has a strong focus on digital as an embedded growth driver in the organization. Kåre has been central player in the digital transformation with Danish retailer Salling Group and today in Arla – where the aim is to become the #1 digital FMCG.
Chief Marketing Officer
Hove started up his digital career as Lead Account Strategist at Google in 2010
and has since been responsible for digital marketing at momondo and been
involved in the sale of momondo to both Great Hill Partners in 2014 and Kayak
Group in 2017. Kasper has been responsible for training and employing more than
80 digital marketing managers at momondo, and hence for building the biggest
digital marketing team in the Nordics, and maybe even one of the most talented
and engaged digital marketing teams in the world. Today Kasper works for Nustay
as CMO and works hard in particular on getting the product ready for marketing
together with a development team of 40 situated in Kiev.
Head of Marketing & eCommerce
Kjartan Dannatt is responsible for all e-commerce at Norway’s most ionic chain of bookshops- They have all the Norwegian books and in addition to nearly 400,000 English books. Kjartan launched Ark Bokhandel’s Norwegian and English collection of e-books last summer, in both Apple and Android apps. Kjartan will share his top tips about what customers expect on Day 1 afternoon.
Vice President International B2C
As Vice President of Conrad International's consumer
business, Daniel is leading the groups transformation into the new digital era
of retail. He is passionate about challenging the traditional business models
and sees the current dynamics in the business as a new opportunity for the
entire industry and believes that the threats of market consolidation will only
eat those, who are not able find and protect their niche and develop a unique
value proposition. According to Daniel, only those who act proactively, swiftly
and are able to reorganize structures and processes faster and more effectively
Chief Digital Officer
Charlotte Katz is head of Digital and Unified Retail at KappAhl, one of the biggest
Fashion Retailers in Sweden. Since Charlotte´s arrival in early 2016 KappAhl´s
difgital journey has been brought to focus with a huge increase in E-Commerce
revenues, projects launchs eg Click & Collect, Shop online instore for
endless shelves, Klarna seamless payments instore, internal Customer Service and
profound increase in digital awareness across functions.
Head of UX
Thomas lives in Helsinki and works internationally as a strategic mentor and interim Head of UX for e-commerce leaders. He has created a framework named B O L D to help ambitious companies build up their in-house A-teams and combine dynamic business progress with brand experience and holistic happiness.
Jesper Owe is a serial entrepreneur and co-founder of the startup MoodCompany, one of Nordics fastest growing e-commerce startups. How do you take an idea and make it an e-commerce reality. Why is it important to do business with China and what threats and opportunities are you facing as a startup the coming years.
Co-Founder & CEO
Jesse Jyläs is the Co-Founder & CEO of
SPOT-A-SHOP, the leading fashion discovery platform for discounted clothing and
sportswear. The pure discount concept has successfully helped over 15M
consumers to easily find the best fashion bargains online and is currently
operating in multiple European countries. By aligning the customer needs and
retailer's offerings, SPOT-A-SHOP has significantly boosted the retailer
partners' sales, improved inventory turnover and increased overall margins in
these competitive markets.
Damgaard is Managing Director at OMD Denmark, a best-in-class marketing
performance agency. With many years of experience within client service
management and as a strategic marketing advisor, Bo has picked up in-depth
knowledge and competencies within digital business transformation, gaining a
strong accomplishment record within strategic planning in regards to brand and
business consulting to senior client management.
Head of Agency
Carl has an extensive experience in marketing and media fields. In his previous jobs he was the CMO for McDonald's Sweden, and Northern Europe. Besides, he was the CEO and Founder of OMD media agency/Omnicom Media Group Sweden and DDB Stockholm. At the moment he is in charge of Google Sweden focusing on helping retailers to measure and understand better their customer’s journey. At the event he will explain how to identify and implement an attribution model that gives unique insight into your customer.
Head of Digital Experience
Esamatti Vuolle is Award Winning Brand Influencer &
Ambassador and Head of Digital Experience at Tallink Silja. Tallink Silja
is a leading provider of high-quality mini-cruise and passenger transport in
the Baltic sea region. Esamatti has proven record of delivering exceptional
digital experience, performance and results. He has vast background in digital
experience and sales development from Travel and Retail industries including
companies like Royal Copenhagen, Fiskars, DNA Plc and Nokian Tyres. He is
widely recognized Thought leader, evangelist, and keynote speaker. Key
Digital transformation, Digital Experience, eCommerce / Omnichannel / Digital Business, Social Media, Digital Marketing, Digital Innovation and Business Development, Marketing Technologies
Malthe Cederborg is CMO at Miinto, one of the largest
fashion platforms in Europe - right now showcasing roughly 400,000 products,
several thousands of brands and more than 1,600 partner boutiques in Norway,
Sweden, the Netherlands, Belgium, Poland, Switzerland and Denmark combined.
With a high focus on e-commerce, inhousing of core competencies and scaling of
digital effort, he has shown Miinto’s capability to create impressive
sustainable growth in a highly competitive market.
Javier Artal is a CRM Project Manager at Boozt.com, a fast growing player in the e-retail Nordic region. With a proven ability to analyse new opportunities within the field, Javier has developed important projects related to personalisation, customer loyalty, customer reactivation and deliverability, helping Boozt's growth in the market by his ability to read customer needs and expectations through data.
Marketing & eCommerce Manager
Resia Travel Group
Cornelia Broqvist is head of Marketing and E-Commerce at Resia, part of the Resia Travel Group, one of the largest travel companies in the Nordics. After joining the company in July 2017 Cornelia has successfully implemented an updated brand identity and launched the company’s first lab store, the Resia Travel Studio, with the main purpose of exploring the role of the brick and mortar store in the customer journey and how it can be developed to enhance the customers experience with the brand.
CEO & co-founder
Emmi Jouslehto is the
CEO and co-founder of the Nordics leading Augmented Reality company Arilyn.
Arilyn offers AR tools for creatives and has a special focus on brand
storytelling. Arilyn has rapidly grown to be one of the key influencers in the
AR market and is used by customers like Arla, Unilever, Cloetta, Huawei and
Content Producer, Visual Storyteller, Influencer,
Former DSB Danish Railways
Mette Willert, is a creative producer and visual storyteller. She has more than five years’ experience working in the social media industry as creative producer, community manager, editor and creative lead. Mette was Danish Railway's first hire on their Instagram account, and has worked in the social media team for the last five years. Besides DSB, Mette has established a strong Instagram profile known as @Littlemycph with a fanbase of 42K followers and with a strong focus on architecture and urban landscape.
Head of Online Marketing
Oskar Kerola is Head of Online Marketing at NLY Scandinavia AB, running two of the biggest online fashion destinations in the Nordics – NELLY.com and NLYMAN.com. Oskar has been at Nelly since 2011 in various department from finance to purchasing, and since he became Head of Online Marketing in late 2016 the company has reclaimed its customer acquisition growth to historical high levels, up by 20% year on year, and made its most profitable year ever in 2017.
Anna Ullman Sersé is newly appointed as the CEO at NLY Scandinavia running two of the biggest online fashion destinations in the Nordics – NELLY.com and NLYMAN. She has previously worked as a Consultant with most of the largest retailers in Sweden supporting them in becoming more customer focused and leveraging the potential in the digitalization of everything.
Chief Marketing Officer
Gina Azaric is the CMO at KICKS, the leading Nordic beauty retailer. With a proven track record from the mobile, retail and FMCG industries, Gina and her team are now implementing a digital transformation program centered around a unified commerce vision, i.e. a seamless customer journey utilising the benefits of both online and offline for a better customer experience.
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