eTail Nordic 2019

02 - 03 October, 2019

Radisson Blu Scandinavia Hotel, Copenhagen



Jenny Rydhström is the founder and CEO of Gents, northern Europe’s largest retailer of male grooming supplies in the premium segment. Gents is currently experiencing a growth of more than 50% and has a forecasted turnover of €10 million this year, despite the fact that less than 5% of the population belong to the target group. 

Claus Andersen
Head of Digital
Salling Group A/S

Experienced digital entrepreneur who have worked the last 18 years with ecommerce, digital subscription models, digital business models, digital/programmatic advertising, strategy and not least digital transformation. The main line through the career has been connecting technology and business.

Peter Boris Kreilgaard
Head of Marketing

Peter Boris Kreilgaard is responsible for delivering sales and best in class marketing for Shopping one of Denmark’s largest and most successful ecommerce sites. He leads the marketing team of +20 employees in a data driven digital environment. The key focus is to drive the acquisition / retention of customers by using a blend of analytical thinking, data driven insight and knowledge of the latest marketing tools combined with a strong creative sentiment. Peter Boris Kreilgaard is recognized as one of Denmark’s most innovative and respected marketing professionals in 2016, 2017 and 2018 by the Danish Marketing Association.

Nathalie Brogaard Jensen
Head of Digital & eCommerce
Flying Tiger Copenhagen

At Flying Tiger Copenhagen, a rapidly expanding Danish retail concept with presence in 950+ retail stores in 30 countries, Nathalie Brogaard Jensen currently works on the global strategy to lift the customer experience across multiple touch points, from social media to websites and stores. Nathalie is former Vice President for Global CRM and eCommerce at PANDORA, one of the world's leading jewellery company. Nathalie established eCommerce for PANDORA, starting with strategy and implementation and resulting in the management of eSTORE teams and daily end-to-end operations in 14 markets. Nathalie also drove the digital technology transformation at a global scale, to improve customer experience with data-driven marketing, a Single Customer View and connecting the dots between multiple touch points for customers and 8+ million Club members.

Ajit Sivadasan
VP Global eCommerce, Digital Marketing and Platform

Ajit Sivadasan manages the Global Web strategy for Lenovo across 90+ countries. In his role he manages Lenovo's substantial online sales and marketing across its B2C and B2B channels globally. Over the last 12 years he has architected and built Lenovo's web capabilities working with an internal team spread across 15+ countries, growing the business over 6x and profits by over 10x. has won several awards for Usability and Design globally.

Simon Willer
Head of eCommerce

Simon Willer is the Ecom Team Lead at Elgiganten/Elkjop in Denmark. For many years Elgiganten has been one of the biggest online stores in the country with a big focus on bringing the amazing world of technology to customers across all channels and selling points. Simon has a long track record of driving people to more digital engagement and sales.


Søren Kruse
Global eCommerce Director

Soren has 18 years’ experience working in the field of eCommerce, Omni-channel and digital market. Jabra is a leading manufacturer of professional and consumer headsets, who is represented in more than 100 markets worldwide. Since Soren joined Jabra in early 2017, Jabra has grown direct sales by more than 300%, gone live in Norway, China, India with Mexico to come, as well of expanding the marketplace sales channels to also include Newegg, Google express and WeChat commerce.

Abhishek Roy
General Manager
eBay Denmark

Abhishek Roy is the General Manager of eBay Denmark, which operates the country’s two leading classified sites, and  The company’s vision is to shape the future of local commerce by bringing people together through an enriched online experience that allows them to work closely with the community around them.  Abhishek has over 10 years’ leadership experience in e-commerce in the UK, Germany and the Nordics.   

Charlotte Haue
Director of Lean & Strategic Execution
Circle K Europe

Charlotte has a background in leading digital transformation initiatives and creating exceptional customer experiences across telco, financial services and retail. At Circle K she is responsible for driving digital marketing transformation and implementing European marketing and communication strategies as well as driving a change culture towards a modern marketing setup, utilizing digitalization and analytics. 

Johan Trocmé
Head of Corporate Research

Johan Trocmé works in the Markets unit of Nordea, the Nordic region’s biggest bank. He has built up the Thematics team in Nordea Research, and in 2016 created the monthly Nordea On Your Mind research report for Nordea’s ~2,000 biggest corporate and investor clients. It covers topics ranging from e-commerce and artificial intelligence, to cybersecurity and the economic cost of inequality.

Elliot Jacobs
Director of Commerce Consulting

Elliott joined LiveArea as Director of Commerce Consulting in May 2018. He is an experienced global eCommerce and multi-channel retail professional, with expertise in supporting B2C and B2B companies achieve measurable success by identifying and capitalising on emerging digital opportunities across a variety of sectors. Based in London, Elliott heads the LiveArea EMEA agency offering, encompassing digital marketing, trading and strategic services.

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