eTail Nordic 2020

21 - 23 October, 2020


Whitepaper & Video Center

Analysing checkouts across European e-commerce websites [Whitepaper]

E-commerce businesses spend time, money, and resources on building brand awareness, driving website traffic, and optimising their product pages—all with the goal of getting their target audience to make a purchase. However, a surprisingly large number of European businesses we analysed are neglecting one crucial step in the conversion journey: the checkout flow. This whitepaper will help you see the key errors, trends, checklists and best practices to make the most of your checkout process by minimising problems and maximising customer satisfaction.

Breaking the Cycle of Impersonalisation: Nobody Cares, The Nordic Edition [WHITEPAPER]

In Q3 of 2019, Valitor commissioned WBR Insights to survey 300 CMOs, COOs, Directors and Heads of eCommerce, and those of a similar standing from across Europe. In this report, we’ll look at how and why brands are building a personalised omnichannel experience, and why education around data, its use and the benefits of sharing data is crucial in building a trust-based dialogue between brand and customers.

The High Street is Dead – Long Live the High Street

Download this report as we trace the steps that lead to mass high street closures, while exploring how surviving retailers can go back to basics with their strategy to pinpoint and exploit the true value of their in-store experience.

Automating Omnichannel: A 2019 Report

In Q3 of 2019, WBR insights surveyed 100 Heads of eCommerce from across the Nordics to find out more about the challenges they face and the innovative solutions being brought to the table.

Download Cutting Through The Noise

Online shoppers today have more choice, more information and crucially, less time. You face the challenge of cutting through the noise. To compete with commercial giants like Amazon, smaller online retailers are finding ways to meet customers wherever and whenever they want to shop but flexibility is no longer enough.In Q2 of 2018, WBR Insights surveyed 100 Directors of E-Commerce from across the Nordics to find out more about the challenges they’re facing and the innovative solutions being brought to the table.


The convenience of online shopping was revolutionary a few years back but since the market exploded in the Nordics to a €21.9bn industry, it has become a bottom line standard for any brand serious about competing in retail. now, e-tailers need to find innovative new ways to personalise their offerings so they can build a loyal customer base and they're going to need to harness customer data to do it.

Want even more reading material? View whitepapers and reports from our 2019 event.

2019 Media Center