eTail Nordic 2019

02 - 03 October, 2019

Radisson Blu Scandinavia Hotel, Copenhagen


Whitepaper & Video Center

Download Cutting Through The Noise

Online shoppers today have more choice, more information and crucially, less time. You face the challenge of cutting through the noise. To compete with commercial giants like Amazon, smaller online retailers are finding ways to meet customers wherever and whenever they want to shop but flexibility is no longer enough.In Q2 of 2018, WBR Insights surveyed 100 Directors of E-Commerce from across the Nordics to find out more about the challenges they’re facing and the innovative solutions being brought to the table.


The convenience of online shopping was revolutionary a few years back but since the market exploded in the Nordics to a €21.9bn industry, it has become a bottom line standard for any brand serious about competing in retail. now, e-tailers need to find innovative new ways to personalise their offerings so they can build a loyal customer base and they're going to need to harness customer data to do it.

Technology & Innovation in Retail

Who's really ahead? It’s often thought that luxury brands are slow to the mark when it comes to embracing new media, technology and digital innovation. But is this really true? We surveyed 100 luxury brands and mid-market retailers in key markets throughout Europe to find out how technology and innovation plays a role in the overall strategy of their brand – and which brands are key influencers in this strategy.

The Digital Power House

In Q2 of 2017 eTail Nordic & WBR Digital surveyed 100 leading retailers in the Nordics. The research targeted retailer industries from fashion, household goods, travel and consumer electronics with a focus on their activities in-store and online. Respondents to the survey were Heads of E-commerce, Directors of Marketing or others of an equal standing. The survey was conducted by appointment over the telephone. The results were compiled and anonymised by eTail Nordic & WBR Digital and are presented here with analysis and commentary from the eTail Nordic community.

Want even more reading material? View whitepapers and reports from our 2018 event.

2018 Media Center