eTail Nordic 2021

20 - 22 October, 2021


Whitepaper & Video Center

Increasing Customer Engagement in 2021: How Retailers Have Adapted Their Marketing Strategies During a Pandemic

In the past year we have seen tremendous growth in online sales and we are experiencing a new wave of digital consumers who have not just changed their buying behaviour online. Their completely new expectations for the customer journey have accelerated tremendously and they are looking for a relevant, authentic, and more importantly, a personal experience. In Q1 of 2021, WBR Insights surveyed 100 VPs of Retail, eCommerce and similar from retailers across the Nordics to find out about the challenges they are facing this year and the innovative solutions they are putting in place.

Analysing checkouts across European e-commerce websites [Whitepaper]

E-commerce businesses spend time, money, and resources on building brand awareness, driving website traffic, and optimising their product pages—all with the goal of getting their target audience to make a purchase. However, a surprisingly large number of European businesses we analysed are neglecting one crucial step in the conversion journey: the checkout flow. This whitepaper will help you see the key errors, trends, checklists and best practices to make the most of your checkout process by minimising problems and maximising customer satisfaction.

How Retail and eCommerce Brands Are Innovating for Success in a Global Pandemic

Although the long-term economic effects of the Covid-19 pandemic are yet to be seen, it is worth exploring how retailers are using affiliate marketing. This strategy is one that has warranted more investment in the past year, as retailers are navigating their way through the pandemic and looking for innovative ways to reach consumers. The pandemic has impacted retail businesses that rely heavily on customer loyalty solutions. Now more than ever, there are opportunities for retailers to build and grow their customer base by reimagining how they leverage customer loyalty solutions within their engagement strategy.

Breaking the Cycle of Impersonalisation: Nobody Cares, The Nordic Edition [WHITEPAPER]

In Q3 of 2019, Valitor commissioned WBR Insights to survey 300 CMOs, COOs, Directors and Heads of eCommerce, and those of a similar standing from across Europe. In this report, we’ll look at how and why brands are building a personalised omnichannel experience, and why education around data, its use and the benefits of sharing data is crucial in building a trust-based dialogue between brand and customers.

The High Street is Dead – Long Live the High Street

Download this report as we trace the steps that lead to mass high street closures, while exploring how surviving retailers can go back to basics with their strategy to pinpoint and exploit the true value of their in-store experience.

Automating Omnichannel: A 2019 Report

In Q3 of 2019, WBR insights surveyed 100 Heads of eCommerce from across the Nordics to find out more about the challenges they face and the innovative solutions being brought to the table.

Download Cutting Through The Noise

Online shoppers today have more choice, more information and crucially, less time. You face the challenge of cutting through the noise. To compete with commercial giants like Amazon, smaller online retailers are finding ways to meet customers wherever and whenever they want to shop but flexibility is no longer enough.In Q2 of 2018, WBR Insights surveyed 100 Directors of E-Commerce from across the Nordics to find out more about the challenges they’re facing and the innovative solutions being brought to the table.


The convenience of online shopping was revolutionary a few years back but since the market exploded in the Nordics to a €21.9bn industry, it has become a bottom line standard for any brand serious about competing in retail. now, e-tailers need to find innovative new ways to personalise their offerings so they can build a loyal customer base and they're going to need to harness customer data to do it.

Want even more reading material? View whitepapers and reports from our 2019 event.

2019 Media Center