eTail Nordic 2025 Blog

IAB Europe’s Industry Development & Insights Director, Marie-Clare Puffett, shares her thoughts on the need for standardisation in in-store Retail Media, the challenges buyers encounter due to fragmentation, and how rapid, widespread adoption of standardised practices can unlock the full potential of Retail Media for both brands and retailers.

Take a look at the round up eTail Nordic 2023!

Learn how Gen Z talent can help build customer-centric experiences, create inspiring content, and navigate the evolving social media landscape.

6 min read

Discover how AI is set to revolutionise the retail industry and why you shouldn't be left behind. As the adoption of Artificial Intelligence continues to boom, its impact on various industries, including retail, has become a topic of widespread conversation.

3 min read

Retailers are investing heavily in AI to create personalised customer experiences. By capturing data effectively on-site and in-store and storing it in the cloud, retailers can analyse their customers’ preferences with ML algorithms to deliver hyper-personalised offers. However, some obstacles need to be overcome before AI can be fully realised. With the right tools in place retailers have a bright future ahead of them.

2 min read

When it comes to the cloud, things are looking up. All signs point to retailers doubling down on cloud-based tech to supercharge their eCommerce and digital marketing efforts. Find out more...

2 min read

It has been a stormy couple of years for retail in the Nordics. Improving CX across their omnichannel platforms presents an exciting opportunity for retailers to ensure future success.

2 min read

10 min read

Shoppers in Europe are more comfortable shopping online now than ever before, even for luxury and other high-value items. As a result, improving both their reputation and their reach in Europe should be a ‘no-brainer’ for US brands.

We caught up with Pino Roscigno, Director of Marketing at Stadium, to discuss what being ‘agile’ really means, how important internal opinions are, and where retailers should direct their focus in order to stay ahead of their competition.

We caught up with Rasmus Thau Riddersholm, Head of Online Sales at Telenor, to talk about optimising the user experience, creating a seamless omnichannel journey and capitalising on data analytics.

Co-living is only set to increase as the human population of this planet expands, and IKEA is looking to meet this challenge head on with its new online platform

Google is the driving force underpinning much of what occurs online. Now the company is looking to offer a helping hand to ecommerce retailers with a new shopping initiative

Augmented reality is making waves across many industries, and eBay is leveraging the power of this innovative technology to help sellers with packing up their goods for shipping. Today, eBay is a multinational ecommerce platform, with hundreds of millions of users. The San Jose-based company has revenues of nearly $9 billion, placing it at #310 on the Fortune 500.

At least 30% of all e-commerce orders end up being returned. Clearly, customers want convenient, low risk ways to buy and return items. For retailers this brings a crucial new aspect to customer support - a quick and easy returns service.

Frontrunners like Amazon are stepping up the game, with futuristic drone distribution making headlines, and same-day delivery becoming increasingly commonplace. But are smaller retailers biting off more than they can chew in an attempt to keep up with the big players?

Today, your customers are increasingly demanding instant gratification. The question is – can you deliver it?

In a global market currently populated by over 800,000 online outlets, the world of e-commerce has become something of a battlefield, with brands competing with each other for hits, clicks, and digitaltransactions.

Physical shopping culture never really went away, but e-tailers might be forgiven for thinking that it has, based on their previous dominance. Now, the successful re-emergence of stores has put e-commerce practitioners in Europe under increasing pressure to adopt an omnichannel approach

As internet access and mobile browsing continue to on its upwards trajectory in emerging markets, many global studies are indicating that the growth in online transactions worldwide is set to accelerate. Clearly, this trend represents great opportunities for retailers to expand their operations – but with such expansions come logistical challenges.