We had great time in Copenhagen! A big 'thank you' to all our speakers, attendees, and sponsors for coming along for eTail Nordic!

Transforming your eCommerce

Be the disrupter, not the disrupted.

Consumers today have more choice, more information and less time. You face the challenge of cutting through the noise, soon competing with Amazon, and meeting your customer wherever and whenever they want to shop.

eTail Nordic 2019 brings together the eCommerce leaders, innovators and disruptors who will challenge convention and share their proven experience in delivering the truly “seamless retail” experience your customers now expect.

Download the 2019 Agenda

“Truly addresses current challenges and opportunities of the ecosystem - a good way to learn how your peers are tackling them”

Peter Hvidberg, Head of E-Commerce & Customer Service, Intersport

Our 2019 Speaker Faculty Included:

Rocky Brennicke

Marketing and Brand Management
H&M Group

Ina Halvorsen Seim

Vice President Digital Sales & E-commerce

Eldar Terzic


Thomas Geitzenauer

Head of Global CRM Interaction

Ruusa Koskelainen

Head of Digital Marketing & CRM

Morten Christiansen

3 Scandinavia

David Hejgaard

Regional Lead Nordics

Johan Trocmé

Director, Research Insights Thematics




Thought-Leading Speakers


Interactive Roundtables, Boardrooms, Workshops


Hours of Networking

Our Brand Promise To You:

Connecting more Scandinavian eCommerce & Multi-Channel Retail Innovators than anyone else

Where you really find out what the leading retailers are doing to ready their eCommerce to win customers now and in the future.

More focused upon your specific eCommerce needs than any other event

An agenda built on 100 hours of talking to Scandinavian eCommerce and Multi-Channel Retail Innovators to address every challenge and opportunity you face.

More engaging and immersive experiences than anywhere else

Take part in small working groups rather than just formal presentations so you can learn from all of the great minds in the audience, not just speakers.

“An very useful and practical event – the presentations are all based on solid and real experiences which make them very helpful"

Mikael Lindell, Head of CRM & Customer Insight, Ahlens

Your eCommerce Team Is Diverse.
And So Are We.

From the technical nuances of web optimisation to the bigger picture growth strategies, we’ve got you covered.


  • CASE STUDY: Leverage personalisation to drive greater traffic, more engaging customer experience and reduce abandoned cart rates Kåre Andrè Jevanord, Head of Digital, Power International
  • CASE STUDY: Create meaningful site experiences that effectively engage your customers and drive sales Simon Willer, Head of eCommerce team, Elgiganten


  • CASE STUDY: Develop a cross-channel platform that leverages your customer data Thomas Geitzenauer, Head of Global CRM Interaction, Swarovski
  • CASE STUDY: How Boozt is using AI to build a recommendation engine to increase shopper conversion rates, average order size and drive greater customer loyalty Alec Havéus, CRM Project Manager, Boozt Fashion AB

Attracting, Engaging & Retaining Customers

  • CASE STUDY: Leverage AI and and ML to better focus on smarter travel experiences that add value to members’ engagements Ruusa Koskelainen, Head of Digital Marketing & CRM, Finnair
  • CASE STUDY: Winning the direct-to-customer conversation: Personalise your customer’s shopping experience in a highly competitive environment Jacob Jungbeck, Head of Customer Insights, KICKS

Marketing &
Brand Strategy

  • CASE STUDY: How Gant implemented a digital framework to make the transition from a traditional to a modern brand that better connects with digital consumers Eleonore Sall, Global Marketing Director, Gant
  • KEYNOTE: Inspiration from H&M Group on how to truly place your customer at the heart of all business decisions Rocky Brennicke, Brand & Marketing Management, H&M Group

3 Reasons to Attend

Agenda Designed By Retailers, For Retailers.

eTail Nordic is designed with an advisory board of eCommerce, online marketing leaders from Nordic’s top retailers.

Whether you're responsible for eCommerce, online or content marketing, customer experience or social media, the parallel streams will allow you to tailor the event to your specific needs.

Interactive Learning

Don’t settle for death by PowerPoint. eTail Nordic offers a wider variety of formats than any other event.

From small group brainstorming to lively Oxford-style debates, you will leave inspired not tired.

You’re In Great

Expand your network and benchmark against the best in Scandinavian eCommerce.

From big brand retailers like H&M Group and Ikea to top local players like Ellos, Kicks and Dansk Supermarked Group, this is where the best of the best come to learn and network.

Interaction. Innovation. Inspiration. Find it in Copenhagen

Radisson Blu Scandinavia Hotel, Copenhagen

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