eTail Nordic 2018

02 - 03 October, 2018

Radisson Blu Scandinavia Hotel, Copenhagen

442073689894

Day 2: 3 October 2018

8:00 am - 8:25 am COFFEE AND REGISTRATION

8:25 am - 8:30 am Welcome Comments

8:30 am - 8:40 am Chair’s Opening Remarks and Business Card Exchange

8:40 am - 9:00 am KEYNOTE How to improve the customer experience by leveraging next-generation technologies across multiple channels in enterprise and global landscapes

Claus Andersen - Head of Digital Dansk Supermarked
img

Claus Andersen

Head of Digital
Dansk Supermarked

9:00 am - 9:20 am KEYNOTE How to build a recommendation engine in 8 weeks using machine learning

Mikael Lindell - Head of CRM & Customer Insight Ahlens
img

Mikael Lindell

Head of CRM & Customer Insight
Ahlens

9:20 am - 10:00 am PANEL DISCUSSION Bridging the gap between technology buzzwords and revenue: How to convert AI, VR, and more into practical business application

10:00 am - 10:20 am KEYNOTE– THE VIEW FROM THE UK: 5 ways that British eCommerce giant John Lewis is embracing the power of Omni-Channel in the UK

Louisa Nicholls - Senior Trading Manager, Home Online John Lewis
img

Louisa Nicholls

Senior Trading Manager, Home Online
John Lewis

10:20 am - 11:00 am COFFEE AND NETWORKING BREAK

TRACK B Rethinking Unified Channel Strategies

11:00 am - 11:40 am CASE STUDY INTERACTIVE Truly Seamless Retail: How to enable your customer to travel with their basket from online to offline & vice versa
Rasmus Thau Riddersholm - Head of Online Sales Telenor
img

Rasmus Thau Riddersholm

Head of Online Sales
Telenor

TRACK B Rethinking Unified Channel Strategies

11:40 am - 12:00 pm CASE STUDY How to integrate your online & offline channels to create a seamless experience at every touchpoint with your customer
Christian Skaar - Head of eCommerce L'Oreal
img

Christian Skaar

Head of eCommerce
L'Oreal

TRACK B Rethinking Unified Channel Strategies

12:00 pm - 12:20 pm CASE STUDY How to combine the online and offline worlds to better respond to your customers at every step of their journey
Ghita Bilenberg - Marketing Manager – Retail Philips
img

Ghita Bilenberg

Marketing Manager – Retail
Philips

TRACK B Rethinking Unified Channel Strategies

12:20 pm - 12:40 pm CASE STUDY How to take advantage of machine learning to deliver personalize experiences across all the channels

TRACK B Inspiring Brand Ambassadors & Customer Loyalty

11:00 am - 11:40 am CASE STUDY INTERACTIVE How to integrate commercial influencers and bloggers into a company’s traffic generation strategy
Esamatti Vuolle - Head of Digital Experience Tallink Silja

Esamatti Vuolle

Head of Digital Experience
Tallink Silja

TRACK B Inspiring Brand Ambassadors & Customer Loyalty

11:40 am - 12:00 pm CASE STUDY How to boost blog traffic and brand awareness through influencer marketing
Tine Bork - Social Media Community Manager Samsung

Tine Bork

Social Media Community Manager
Samsung

TRACK B Inspiring Brand Ambassadors & Customer Loyalty

12:00 pm - 12:40 pm CASE STUDY INTERACTIVE Thinking outside the box: How to re-energise tired and traditional customer loyalty programmes
Johnas Liljegren - Client Partner Facebook
img

Johnas Liljegren

Client Partner
Facebook

TRACK C Interactive Boardrooms

11:00 am - 12:00 pm MULTICHANNEL INTEGRATION BOARDROOM How to integrate and synchronize your online multiple channels with your store experiences to keep pace with the way consumers shop nowadays
Penny Malm - Head of Digital Nobia

Penny Malm

Head of Digital
Nobia

TRACK C Interactive Boardrooms

12:00 pm - 12:40 pm DIGITAL TRANSFORMATION BOARDROOM Digital Transformation in the manufacturing sector: How to evolve towards a customer transparent oriented model without increasing costs
Mikko Saavalainen - Senior Business Development Vice President Metsä Wood
img

Mikko Saavalainen

Senior Business Development Vice President
Metsä Wood

12:40 pm - 1:40 pm LUNCH

TRACK A Optimising the User Experience

1:40 pm - 2:00 pm CASE STUDY INTERACTIVE How to personalize your customer’s experience across all channels
Allan Bo Christiansen - Digital Developer Atea

Allan Bo Christiansen

Digital Developer
Atea

TRACK A Optimising the User Experience

2:00 pm - 2:40 pm CASE STUDY INTERACTIVE How personalization AI can help digital marketing leaders bridge the gap between commerce and marketing

TRACK B Reinvigorating Email Marketing & Social Media

1:40 pm - 2:00 pm CASE STUDY How to use personalized email marketing to grow your eCommerce revenue and increase your customer lifetime value
Linda Hellqvist - CMO Swiss Clinic

Linda Hellqvist

CMO
Swiss Clinic

TRACK B Reinvigorating Email Marketing & Social Media

2:00 pm - 2:20 pm CASE STUDY How to take advantage of different social media tools based on the nature of your product
Anna Ullman Sersé - CEO Nelly.com

Anna Ullman Sersé

CEO
Nelly.com

TRACK B Reinvigorating Email Marketing & Social Media

2:20 pm - 2:40 pm CASE STUDY How a brand can adapt to sell online without losing its essence
Ola Lilja Molén - Director and Country Head Nordic & Baltics Sony

Ola Lilja Molén

Director and Country Head Nordic & Baltics
Sony

TRACK C Interactive Boardrooms

1:40 pm - 2:40 pm AUTOMATION WORKSHOP (Private invitation) Let the machine handle complex tasks like data aggregation and analysis, so you can focus on what you really love: strategy, content, and creative

TRACK A Digital Transformation

2:40 pm - 3:20 pm CASE STUDY INTERACTIVE How to balance your customer’s digital expectations with traditional business realities
Jan Romme - Chief Digital Officer Lomax
img

Jan Romme

Chief Digital Officer
Lomax

TRACK A Digital Transformation

3:20 pm - 3:40 pm CASE STUDY How a traditional retailer starts it’s digital transformation in order to improve customer experience
Anders Mundelin Bengtsen - Head of Digital Transformation Royal Unibrew

Anders Mundelin Bengtsen

Head of Digital Transformation
Royal Unibrew

TRACK B Expansion Strategies

2:40 pm - 3:00 pm CASE STUDY How to take an idea between friends and turn it into one of the Nordic’s fastest growing eCommerce start-ups
Jesper Owe - Managing Director Mood Company

Jesper Owe

Managing Director
Mood Company

TRACK B Expansion Strategies

3:00 pm - 3:20 pm CASE STUDY Cutting the noise for brands: Why the music industry is interested in eSport and why you should be to
Gustav Käll - Head of gaming partnerships Universal Music Group
img

Gustav Käll

Head of gaming partnerships
Universal Music Group

TRACK B Expansion Strategies

3:20 pm - 3:40 pm CASE STUDY Transforming your eCommerce site with animation: How to create an engaging experience that resonates with customers and keeps them longer on the page
Thomas Tonder - eCommerce & UX Expert .Wonder Tonder Oy

Thomas Tonder

eCommerce & UX Expert
.Wonder Tonder Oy

3:40 pm - 4:00 pm COFFEE & NETWORKING BREAK

4:00 pm - 4:20 pm KEYNOTE - THE INSPIRE Adaptability, Innovation, Creativity, Transparency & People: How to create a digital environment that enables curiosity and innovation in the organization.

Charlotte Bachmann Katz - Chief Digital Officer KappAhl
img

Charlotte Bachmann Katz

Chief Digital Officer
KappAhl

4:20 pm - 4:40 pm KEYNOTE – THE FUTURIST Augmented Reality: Looking beyond the borders of your eCommerce operations to drive growth and increase customer engagement

Emmi Jouslehto - CEO & co-founder Arilyn

Emmi Jouslehto

CEO & co-founder
Arilyn

4:40 pm - 5:00 pm KEYNOTE – THE PREDICTOR Where do we go from here? European retail forecasts for 2020 and beyond

Michelle Beeson - Retail Analyst Forrester Research
img

Michelle Beeson

Retail Analyst
Forrester Research

5:00 pm - 5:05 pm Chair’s Closing Remarks and End of the conference