eTail Nordic 2018

02 - 03 October, 2018

Radisson Blu Scandinavia Hotel, Copenhagen

442073689894

Day 2: 3 October 2018

8:00 am - 8:25 am COFFEE AND REGISTRATION

8:25 am - 8:30 am Welcome Comments

8:30 am - 8:40 am Chair’s Opening Remarks and Business Card Exchange

8:40 am - 9:00 am KEYNOTE : How to improve the customer experience by leveraging next-generation technologies across multiple channels in enterprise and global landscapes

Claus Andersen - Head of Digital Dansk Supermarked
·         How to achieve a an unified eCommerce presence in order to deliver that seamless experience that customers are expecting
·         How engaging systematically with your customer is key to create a seamless customer experience
·         How can you get a true reflection of the customer experience in a complex omnichannel environment?
How to introduce agile technology across the eCommerce deparment to help creating more personalized experience to attract new customers
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Claus Andersen

Head of Digital
Dansk Supermarked

9:00 am - 9:20 am KEYNOTE : How to build a recommendation engine in 8 weeks using machine learning to increase shopper conversion and increase average order size

Mikael Lindell - Head of CRM & Customer Insight Ahlens
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Mikael Lindell

Head of CRM & Customer Insight
Ahlens

·         How can machines help us connect with our audiences in meaningful ways  
·         How machine learning is moving to a broader platform that will inform us of every aspect of the customer journey

9:20 am - 10:00 am FIRESIDE CHAT Distinguishing between fad and reality : How can you leverage advanced technologies such as AI and VR in your business to boost the bottom line?

Emmi Jouslehto - CEO & co-founder Arilyn
        The importance of embracing AI  and VR in order to enhance brand recognition, online marketing and conversion rates
        How can machine learning empower your online business in order to be more accurate and offer more relevant product recommendations to your online shoppers
        How artificial intelligence is moving to a broader platform that will inform us of every aspect of the customer journey
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Emmi Jouslehto

CEO & co-founder
Arilyn

10:00 am - 10:20 am KEYNOTE– THE VIEW FROM THE UK: 5 ways that British eCommerce giant John Lewis is embracing the power of Omni-Channel in the UK

Louisa Nicholls - Senior Trading Manager, Home Online John Lewis
·         How John Lewis is adapting to the era of hyper connectivity by merging digital and offline channels
·         How to recognize which device is best to communicate with your customer and then tailor the customer experience to that device
·         The importance of using mobile in-store to look for out-of-stock products
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Louisa Nicholls

Senior Trading Manager, Home Online
John Lewis

10:20 am - 11:00 am COFFEE AND NETWORKING BREAK

TRACK B Rethinking Unified Channel Strategies

11:00 am - 11:40 am CASE STUDY INTERACTIVE Truly Seamless Retail: How to enable your customers to travel with their basket from online to offline and vice versa with ease
Rasmus Thau Riddersholm - Head of Online Sales Telenor
·         Lowering friction between the different touch points: How to ensure a uniform brand experience across all channels
·         Remembering that the customer doesn’t think in channels but in brands
·         The challenge of ensuring consistency at any time on any device
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Rasmus Thau Riddersholm

Head of Online Sales
Telenor

TRACK B Rethinking Unified Channel Strategies

11:40 am - 12:00 pm CASE STUDY How to integrate your online and offline channels to create a seamless experience at every touchpoint with your customer
Christian Skaar - Head of eCommerce L'Oreal
·         Just how fragmented is the customer journey, and what KPIs should you use to measure consumer engagement and conversions
·         How can we create relevant, meaningful and connected experiences that lead to conversions and long-term loyalty
·         Do we know when the customer journey starts and ends?
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Christian Skaar

Head of eCommerce
L'Oreal

TRACK B Rethinking Unified Channel Strategies

12:00 pm - 12:20 pm CASE STUDY How to combine the online and offline worlds to better respond to your customers at every step of their journey
Ghita Bilenberg - Marketing Manager – Retail Philips
·         How to combine online and offline techniques for a better customer journey
·         How to identify all of your marketing channels and determine the best combinations to integrate the on-off line worlds
·         The challenge of offering  to the customer a consistent purchasing experience if it is online, on the phone or in store
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Ghita Bilenberg

Marketing Manager – Retail
Philips

TRACK B Rethinking Unified Channel Strategies

12:20 pm - 12:40 pm CASE STUDY How to take advantage of machine learning to deliver personalised experiences across all the channels
·         The importance of embracing machine learning in order to enhance brand recognition, online marketing and conversion rates
·         How technology is transforming marketing personalisation and how machine learning can impact content in real time

TRACK B Inspiring Brand Ambassadors & Customer Loyalty

11:00 am - 11:40 am CASE STUDY INTERACTIVE How to integrate commercial influencers and bloggers into a company’s traffic generation strategy
Esamatti Vuolle - Head of Digital Experience Tallink Silja
·         How do you turn ordinary customers into fans, advocates, and influencers
·         How do you get your customers to create content that helps influence people to buy?
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Esamatti Vuolle

Head of Digital Experience
Tallink Silja

TRACK B Inspiring Brand Ambassadors & Customer Loyalty

11:40 am - 12:00 pm CASE STUDY How to boost blog traffic and brand awareness through influencer marketing
·         How to build your online community
·         Building credible, worthwhile and contemporary  brand image through your regular customers
·         Balancing brand reputation through your influencers

TRACK B Inspiring Brand Ambassadors & Customer Loyalty

12:00 pm - 12:40 pm CASE STUDY INTERACTIVE Thinking outside the box: How to re-energise tired and traditional customer loyalty programmes
Johnas Liljegren - Client Partner Facebook
·         How to boost eCommerce revenue with innovative customer loyalty programs
·         How to define which loyalty program is the best for your business
·         The importance of customizing loyalty programs to your different segment
·         The importance of measuring how successful a loyalty program is in orderto go further
·         How do deliver great experiences that drive customer loyalty aligned with company strategy
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Johnas Liljegren

Client Partner
Facebook

TRACK C Interactive Boardrooms

11:00 am - 12:00 pm MULTICHANNEL INTEGRATION BOARDROOM How to integrate and synchronise your online multiple channels with your store experiences to keep pace with the way consumers shop nowadays
Penny Malm - Head of Digital Nobia
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Penny Malm

Head of Digital
Nobia

TRACK C Interactive Boardrooms

12:00 pm - 12:40 pm DIGITAL TRANSFORMATION BOARDROOM Digital transformation in the manufacturing sector: How to evolve towards a customer transparent oriented model without increasing costs
Mikko Saavalainen - Senior Business Development Vice President Metsä Wood
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Mikko Saavalainen

Senior Business Development Vice President
Metsä Wood

12:40 pm - 1:40 pm LUNCH


TRACK A Optimising the User Experience

1:40 pm - 2:00 pm CASE STUDY Enhancing your customer’s visualisation: How to achieve better outcomes by reflecting true user experiences and understanding your customer behind the data
·         How to visualize all key customer experience analytics metrics over time and correlate to specific business flows

TRACK A Optimising the User Experience

2:00 pm - 2:20 pm CASE STUDY How to personalise your customer’s experience across all channels
Allan Bo Christiansen - Digital Developer Atea
  • How to move from mass segmentation to hyper- personalisation  across all the 
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Allan Bo Christiansen

Digital Developer
Atea

TRACK A Optimising the User Experience

2:20 pm - 2:40 pm CASE STUDY How a brand can adapt to sell online without losing its essence
Ola Lilja Molén - Director and Country Head Nordic & Baltics Sony
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Ola Lilja Molén

Director and Country Head Nordic & Baltics
Sony

TRACK A Optimising the User Experience

2:40 pm - 3:00 pm CASE STUDY The revolution will be vocalized: How voice is changing everything, and the 4 key steps retailers need to win
Nasser Sahlool - VP-Client Strategy DAC Group
·          Consumers want personalisation, they want to be shown the right content at the moment when it matters to them most
·          Delivering unique personalisation using data and systems to make the experience between retailers and consumers seamless
·          What should be uniquely personalized on each page?
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Nasser Sahlool

VP-Client Strategy
DAC Group

TRACK B Reinvigorating Email Marketing & Social Media

1:40 pm - 2:00 pm CASE STUDY How to use personalised email marketing to grow your eCommerce revenue and increase your customer lifetime value
Linda Hellqvist - CMO Swiss Clinic
·         How to create the best email content that brings your customer back through the purchase funnel
·         How to reduce cart abandonment through innovative email retargeting
·         How AI can help to boost email marketing
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Linda Hellqvist

CMO
Swiss Clinic

TRACK B Reinvigorating Email Marketing & Social Media

2:00 pm - 2:20 pm CASE STUDY How to take advantage of different social media tools based on the nature of your product
Anna Ullman Sersé - CEO Nelly.Com
·         The importance of having an effective social media strategy in place: Knowing what works and what doesn´t
·         Defining which channel works the best for your product
·         How to manage the risk of losing control of your brand in social media
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Anna Ullman Sersé

CEO
Nelly.Com

TRACK B Reinvigorating Email Marketing & Social Media

2:20 pm - 3:00 pm CASE STUDY INTERACTIVE How personalisation AI can help digital marketing leaders bridge the gap between commerce and marketing
·         How to understand  purchase intent drivers, analyze segments, and derive insight with just a few clicks
·         The importance of making educated decisions and taking action in real time based on data not just instincts

TRACK C Interactive Boardrooms

1:40 pm - 2:40 pm AUTOMATION WORKSHOP (Private invitation only) How to let the machine handle complex tasks like data aggregation and analysis, so you can focus on what you really love: strategy, content, and creative

TRACK C Interactive Boardrooms

2:40 pm - 3:40 pm ATTRIBUTION WORKSHOP (Private invitation) How to optimize online advertising budgets through profit-based attribution
Bruno Gorgulho - Head of Solutions Exponea
Workshop synopsis:
Companies generally evaluate their campaigns based on the revenue generated, rather than the actual profit made. This can create the perception that the campaign is doing well, when in reality it’s losing the company money. This workshop will showcase the method for finding the correct insights from profit driven attribution models, through combining data in BigQuery and running reports in Exponea. 

Bruno Gorgulho

Head of Solutions
Exponea

Speaker TBC, Exponea

TRACK A Digital Transformation

3:00 pm - 3:40 pm CASE STUDY INTERACTIVE How to balance your customer’s digital expectations with traditional business realities
Jan Romme - Chief Digital Officer Lomax
·         How to overcome the challenges of internal digital transformation in order to deliver seamless  multichannel customer experience
·         How organisations need to reinvent their offerings to keep up and connect with their customers
·         How can companies stay ahead of rapidly changing expectations
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Jan Romme

Chief Digital Officer
Lomax

TRACK A Digital Transformation

3:40 pm - 4:00 pm CASE STUDY How a traditional retailer can kick start their digital transformation journey to be successful in improving the customer experience
Anders Mundelin Bengtsen - Head of Digital Transformation Royal Unibrew
·         How to start building strong digital transformation bases toward a next-generation operating model
·         The importance of building cross-functional teamwork, more digital elements, and agile delivery of technology to deliver a seamless experience across all your channels
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Anders Mundelin Bengtsen

Head of Digital Transformation
Royal Unibrew

TRACK B Expansion Strategies

3:00 pm - 3:20 pm CASE STUDY How to take an idea between friends and turn it into one of the Nordic’s fastest growing eCommerce start-ups
Jesper Owe - Managing Director Mood Company
·         What threats and opportunities are you facing as a startup in the coming years?
·         Why is it important to do business with China?
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Jesper Owe

Managing Director
Mood Company

TRACK B Expansion Strategies

3:20 pm - 3:40 pm CASE STUDY Navigating the noise for around brands: Why the music industry is interested in eSport and why you should be too?
Gustav Käll - Head of gaming partnerships Universal Music Group
·         How can you take advantage of eSport and what is the best way of embracing it?
·         Which are the benefits that you could gain by integrating eSport in your business strategy?
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Gustav Käll

Head of gaming partnerships
Universal Music Group

TRACK B Expansion Strategies

3:40 pm - 4:00 pm CASE STUDY Transforming your eCommerce site with animation: How to create an engaging experience that resonates with customers and keeps them on your pages longer
Thomas Tonder - Head of UX Ellos Group
·         How to make your site more visually appealing to encourage users  to remain
·         Introducing eye-catching animations without overdoing it and annoying the customer
Gaining competitive advantage through fun, brightly colored custom animations 
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Thomas Tonder

Head of UX
Ellos Group

4:00 pm - 4:20 pm COFFEE & NETWORKING BREAK

4:20 pm - 4:40 pm KEYNOTE - THE INSPIRE Fostering adaptability, innovation, creativity and transparency: How to create a digital environment that encourages curiosity and innovation in you organisation.

Charlotte Bachmann Katz - Chief Digital Officer KappAhl
·         Why the introduction of agile methodology matters for eCommerce companies in order to achieve innovation throughout the organisation
·         What are the benefits?
·         How to introduce it properly in the organisation
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Charlotte Bachmann Katz

Chief Digital Officer
KappAhl

4:40 pm - 5:00 pm KEYNOTE – THE FUTURIST Embracing augmented reality: Looking beyond the borders of your eCommerce operations to drive growth and increase customer engagement

Emmi Jouslehto - CEO & co-founder Arilyn
·         How brands can reinvent customer engagement using AR
·         How AR can enhance customer experience and drive growth
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Emmi Jouslehto

CEO & co-founder
Arilyn

5:00 pm - 5:20 pm KEYNOTE – THE PREDICTOR Where do we go from here? European retail forecasts for 2020 and beyond

Michelle Beeson - Retail Analyst Forrester Research
·         The importance of technologicaladvances from sensors to augmented reality that will influence how consumers shop and interact with brands
·         How to go beyond recommended products? 
·         Will Amazon become a monopoly in the European market?
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Michelle Beeson

Retail Analyst
Forrester Research

5:20 pm - 5:30 pm Chair’s Closing Remarks and End of the conference