Day 2 | 21st October
- Building the right data foundations, tracking frameworks, and cross-functional ways of working to scale experimentation and support smarter AI-driven decision-making
- Understanding where customer behaviour differs from internal expectations, and using real-time data to uncover friction points, optimise journeys, and drive conversion
- Identifying how leading organisations are using real-time behavioural signals, feedback loops, and testing to make faster, more informed decisions across eCommerce, CX, and digital product development
Check out the incredible speaker line-up to see who will be joining Agata.
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