Aida Vrazalica

Aida Vrazalica

Global Head of Communication & Culture Marketing Happy Socks

Aida Vrazalica is a global communications executive and cultural brand strategist with international experience shaping content and e-commerce strategies for brands including Hermès, Bumble, L’Oréal Luxe, and Happy Socks. As Head of Global Communications & Culture Marketing at Happy Socks, Aida drives campaigns at the intersection of content, culture, and commerce, creating strategies that resonate globally.

Day 2 | 8th October

9:20 AM Fireside Chat: How can you combine creators, content, and commerce to shorten the path from discovery to purchase and stay culturally relevant?

  • Learn how to connect with the right creators, track performance, and localise influencer marketing strategies 
  • See how shoppable content, native checkout tools, and real-time analytics can reduce friction from discovery to conversion 
  • Best practices for balancing authenticity with performance — ensuring creator content aligns with brand values while driving measurable results 

Check out the incredible speaker line-up to see who will be joining Aida.

Download The Latest Agenda