Aida Vrazalica

Global Head of Communication & Culture Marketing Happy Socks

Aida Vrazalica is a global communications executive and cultural brand strategist with international experience shaping content and e-commerce strategies for brands including Hermès, Bumble, L’Oréal Luxe, and Happy Socks. As Head of Global Communications & Culture Marketing at Happy Socks, Aida drives campaigns at the intersection of content, culture, and commerce, creating strategies that resonate globally.

Day 2 | 8th October

9:40 AM Fireside Chat: How can you combine creators, content, and commerce to shorten the path from discovery to purchase and stay culturally relevant?

Learn how to connect with the right creators, track performance, and localise influencer marketing strategies
See how shoppable content, native checkout tools, and real-time analytics can reduce friction from discovery to conversion
Best practices for balancing authenticity with performance — ensuring creator content aligns with brand values while driving measurable results

1:15 PM Dragons’ Den: Hear from innovative start-ups on the latest and greatest eCommerce, digital and marketing technology initiatives that can help you address your biggest challenges and opportunities

Join our dragons as they assess the latest data innovations from start-up companies pitching their tech in a bid to win first place. Listen up as the dragons review the technology’s benefits to your business, predict their future success and deliver their verdicts.

The ultimate decision is in your hands though, as the audience get to vote for their favourite.

Will you find the next big thing?

Startups:

Riika Wikberg, Co-Founder, GoClair

Martin Bergqvist, CEO & Founder, Samhub.io

Kalle Koutajoki, Co-Founder & CEO, Renow

Heiðrún Ósk Sigfúsdóttir, CEO & Founder, Catecut

Dragons:

Aida Vrazalica, Global Head of Communication & Culture Marketing, Happy Socks