Alexander Astakhov | eTail Nordic

Day 1 | 7th October

A consumer brand's first push into Nordic retail media: The journey to close the conversion gap on Elkjop's etail platform – a traditional blind spot for brands focused on the upper-funnel "meta."
Putting ROAS on trial: Stress-testing the numbers and deploying analytical frameworks to isolate true incremental lift from demand cannibalization in a live retail environment
Learnings from the front line of experimentation: What was learned about building a data-backed business case for investment – even before getting all the answers

Check out the incredible speaker line-up to see who will be joining Alexander.