Alexander Harald

Alexander is co- founder of Krukow; a global behavior change consultancy that uses a behavior-led approach to optimize consumer decisions toward sustainable lifestyles and business results. Alexander uses psychology combined with behavior change strategies to make the right decisions easy – for employees and customers alike. He has a broad experience in executing projects with a behavior-led approach in both the retail, airline, and health care industry, where he helps international businesses and governmental institutions to analyze, develop, and implement solutions for measurable impact and results.

Educational background from Copenhagen Business School

• Bachelor’s degree in international business in Asia

• Master’s degree in behavioral economics and business psychology