Alexey Kochemirovskiy

Alexey Kochemirovskiy

Director of eCommerce Analytics & Insights Pandora

Day 2 | 8th October

10:20 AM Fireside Chat: How can you balance brand building with short-term growth to stay top of mind and drive sales?

  • Exploring how to navigate high consideration buying journeys, seasonal demand, and limited internal resources to build brand while still driving revenue 
  • Debate how to divide budget and team focus between upper-funnel brand investment and short-term sales activation – and how to align messaging across SEO, paid, and owned channels to support both 
  • Unpack how we are developing pragmatic roadmaps that justify long-term investment, manage internal expectations, and ensure brand stays top of mind even outside the buying cycle


Check out the incredible speaker line-up to see who will be joining Alexey.

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