Aline Danneel is the Global Influencer Marketing Lead at Weekday, with over a decade of experience in influencer marketing and PR across both local agency and global brand environments. She has been instrumental in shaping the influencer landscape since its early days, leading global Influencer strategies at Monki and Weekday. Currently, Aline is developing Weekday’s creator commerce initiative, focused on driving community and commercial growth through creator-led content. Known for her strategic clarity and deep industry insight, she also leads community-building initiatives amplified by creators that strengthen brand engagement.