Unpack how different organisations are structuring RM — from marketing and trade teams to dedicated retail media units — and what it takes to align cross-functional stakeholders
Debate what counts as Trade vs. Retail Media, where the budget should come from, and which success metrics matter most for sustainable monetisation across partners
Explore how to overcome internal and external friction, manage tech integrations, and create data-driven RM strategies without disrupting broader marketing and sales workflows
Check out the incredible speaker line-up to see who will be joining Anders.