Andre Filomeno

Senior Vice President, Customer & Digital Flying Tiger

Andre Filomeno is Senior Vice President of Customer and Digital at Flying Tiger Copenhagen, where he leads the company’s transformation of customer experience, marketing, and digital innovation. He focuses on empowering data to maximize POAS on marketing investments while driving scalable frameworks for omnichannel growth and customer engagement. At Flying Tiger, Andre spearheads initiatives such as Click & Collect, glocal marketing mentality, and experiential campaigns designed to deepen engagement and increase customer lifetime value. With extensive international retail and digital leadership experience, he bridges creativity and analytics to reimagine marketing’s role in today’s retail scene.

Day 2 | 8th October

10:00 AM Case Study: How we shifted from mass discounts to data-driven engagement to rebuild loyalty strategies and improve programme performance

  • How we developed a scalable loyalty strategy based on first-party data, customer segmentation, and behaviourdriven incentives instead of blanket promotions
  • How can you phase rollout market-bymarket using A/B testing, CIM systems, and opt-in personalisation to drive higher retention and CLV?
  • How localised KPIs, such as purchase frequency and reward redemption by region, can replace outdated vanity metrics and improve long-term program performance 

Check out the incredible speaker line-up to see who will be joining Andre.

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