Angela Tarabini

Marketing Analyst Pandora

Day 1 | 7th October

11:40 AM Case Study: How we evolved from product-led to customer-led strategies to build holistic customer experiences

  • Establishing a unified personalization framework to scale consistent experiences across channels (Web, Paid, Email and SMS) 
  • Moving beyond ad hoc tests to structured experimentation using A/B to optimise key touchpoints 
  • Using holdouts, uplift modelling, and clear KPIs to quantify the incremental revenue driven by personalisation efforts 


Check out the incredible speaker line-up to see who will be joining Angela.

Download The Latest Agenda