Ania Szostek
Head of Product - AI Fashion Assistant ZalandoDay 2 | 21st October
9:40 AM Case Study: From Experiment to Experience: How Zalando built an AI fashion assistant to personalise discovery and prepare for the future of shopping
- Building one of retail's earliest AI shopping assistants before product-market fit for conversational commerce was fully established, and navigating the challenges of investing in an emerging technology category
- Developing and scaling an AI-powered product in a non-deterministic environment, including lessons learned around LLM evaluation, product design, experimentation, and balancing customer expectations with technical limitations
- Evolving the Zalando Assistant from a discovery tool into a strategic platform for the future of commerce, and exploring how AI assistants, agents, and emerging ecosystems could reshape how customers browse, discover, and purchase products
Check out the incredible speaker line-up to see who will be joining Ania.
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