Anna Olofsson

Digital Marketing Manager MediaMarkt

Anna Olofsson is Digital Marketing Manager at MediaMarkt, one of the biggest home electronics retailers in Sweden. Anna is responsible for developing and implementing the marketing strategy in all digital channels to build MediaMarkt’s brand in Sweden and to drive sales in stores and online. As MediaMarkt has both physical stores and e-commerce, it is important to keep the communication consistent throughout the whole customer journey, despite the channel or the stage of the purchasing process, to provide customers with a seamless experience.