Day 2 | 8th October
- Evolve from fragmented, inconsistent tracking to a unified measurement framework that drives confident decision-making
- Implement robust data quality, standardisation, and governance practices to ensure insights are accurate and actionable
- Use shared performance metrics to align marketing, product, UX, and CRM teams towards lifetime value growth over short-term wins
Check out the incredible speaker line-up to see who will be joining Anna.
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