Annabel Goslin is a seasoned eCommerce and digital product leader with a proven track record of driving growth across B2B, DTC, and SaaS businesses—ranging from startups to global multinationals. Currently heading Digital Partnerships and Platform Development at Louis Poulsen, she is leading a digital transformation by championing a consumer-obsessed, data-driven approach that delivers seamless omnichannel experiences across both owned and marketplace channels, spanning digital and physical touchpoints.
Annabel’s career includes key roles at Booking.com and adidas, where she built deep expertise in digital innovation, customer experience, and go-to-market strategy. She excels at connecting brand building with commercial outcomes, balancing long-term equity with short-term growth.
With a passion for turning insight into action, Annabel helps brands remain competitive and relevant in evolving marketplaces. Her approach empowers businesses to stay top of mind, drive performance, and convert engagement into scalable, sustained growth.
Day 1 | 7th October
4:10 PM Oxford-Style Debate: Marketplaces are the best long-term growth channel for digital brands
True – Marketplaces offer unmatched scale, built-in demand, and lower acquisition costs – making them the most efficient path to sustained growth
False – Marketplaces erode margins and brand control. Long-term success lies in owning the customer relationship through DTC channels
Day 2 | 8th October
10:20 AM Fireside Chat: How can you balance brand building with short-term growth to stay top of mind and drive sales?
- Exploring how to navigate high consideration buying journeys, seasonal demand, and limited internal resources to build brand while still driving revenue
- Debate how to divide budget and team focus between upper-funnel brand investment and short-term sales activation – and how to align messaging across SEO, paid, and owned channels to support both
- Unpack how we are developing pragmatic roadmaps that justify long-term investment, manage internal expectations, and ensure brand stays top of mind even outside the buying cycle
Check out the incredible speaker line-up to see who will be joining Annabel.
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