Annabel Goslin is a seasoned eCommerce and digital product leader with a proven track record of driving growth across B2B, DTC, and SaaS businesses—ranging from startups to global multinationals. Currently heading Digital Partnerships and Platform Development at Louis Poulsen, she is leading a digital transformation by championing a consumer-obsessed, data-driven approach that delivers seamless omnichannel experiences across both owned and marketplace channels, spanning digital and physical touchpoints. Annabel’s career includes key roles at Booking.com and adidas, where she built deep expertise in digital innovation, customer experience, and go-to-market strategy. She excels at connecting brand building with commercial outcomes, balancing long-term equity with short-term growth. With a passion for turning insight into action, Annabel helps brands remain competitive and relevant in evolving marketplaces. Her approach empowers businesses to stay top of mind, drive performance, and convert engagement into scalable, sustained growth.