Arthur Mstoyan

Arthur Mstoyan

Head of SEO Storyblok

Arthur is an experienced SEO and demand generation specialist with over a decade in digital marketing. As SEO Manager at Storyblok, he is leading the charge in building the organic channel, driving sustainable growth through search. He brings deep SaaS expertise from previous roles at Brandwatch and Templafy, where he led global SEO efforts during critical phases like international expansion and large-scale website mergers. Arthur’s skill set spans technical SEO, content strategy, Authority building and performance analytics, always with a focus on measurable commercial impact.

Day 1 | 7th October

2:25 PM Innovation Spotlight: How to future-proof your website strategy and stay visible in the age of AI search

  • Discover how generative AI is reshaping search journeys and why traditional SEO playbooks are no longer enough to stay competitive
  • Learn what role your website plays when answers are generated (not linked) and how to adapt your content strategy for visibility
  • Explore whether SEO is dead or evolving, and what it means to optimise for large language models (LLMs) 

Check out the incredible speaker line-up to see who will be joining Arthur.

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