Becki Francis

As Director of Retail Strategy, EMEA, Becki works closely with Movable Ink’s largest retail clients - including Tesco, Next, Pandora and more - to identify and deliver personalisation frameworks that drive meaningful results. Prior to joining Movable Ink, Becki spent 10 years in client-side marketing roles, most recently at Revolution Beauty, where she managed the brand’s digital channels and global retention strategy. Prior to that, Becki led the CRM and loyalty teams at House of Fraser, focussing on the rollout of a series of highly automated lifecycle programmes.