Carl Wåreus

Head of Agency Google

Carl has an extensive experience in marketing and media fields. In his previous jobs he was the CMO for McDonald's Sweden, and Northern Europe. Besides, he was the CEO and Founder of OMD media agency/Omnicom Media Group Sweden and DDB Stockholm. At the moment he is in charge of Google Sweden focusing on helping retailers to measure and understand better their customer’s journey. At the event he will explain how to identify and implement an attribution model that gives unique insight into your customer.