eTail Nordic 2020

21 - 23 October, 2020

Online

Charles Morel, Director, CRM/CXM - Consumer Data - Consumer Insight at a leading prestige beauty company at Braze

Charles Morel


Director, CRM/CXM - Consumer Data - Consumer Insight at a leading prestige beauty company
Braze

Check out the incredible speaker line-up to see who will be joining Charles.

Download The Latest Agenda

INTERACTIVE DAY - 23th OCTOBER 2020

Friday, October 23rd, 2020


11:00 AM VIRTUAL BOARDROOM: How Retailers Can Adapt to Rising Customer Expectations

In turbulent times, consumers want to use their purchasing power to reward brands that demonstrate empathy and understanding of the world at large. As online shopping patterns evolve, data shows that mobile customer acquisition is up by 62% this year, showing that not only are customers adapting to digital, but a large number of them are also engaging with brands on mobile-first. By listening for the right signals, focusing on the human connection, and choosing empathy over aggressive tactics, retail brands can find ways to move forward and be a voice for better, more empathetic customer/brand relationships in a post-COVID world.


Join Braze and the World's Leading Beauty Prestige Company to discuss what brands can do to create brilliant customer experiences, increase customer retention, and drive revenue. You'll also hear predictions on what the upcoming 2020 holiday season and beyond will look like.