Christoffer Heisel leads the AI & Organic Search team at Matas group, where we grow one of Scandinavia's strongest beauty brands through organic channels, AI automation, and data-driven strategy. Our work spans far beyond search. We build tooling and insights that help the entire marketing organisation make better decisions, faster.
What he cares the most about is getting channels to work together. The best results comes from breaking down silos, connecting data across teams, and giving specialists the tools and direction to do work that actually moves the needle.
Day 1 | 20th October
11:35 AM Case Study: From Black Box to Business Insight: How to measure and optimise for LLMs in order to grow your brand’s AI visibility
- Discover how Matas uses AI to measure brand and product visibility across LLMs and Google's AI Overviews, turning an opaque channel into trackable performance data
- Hear what's working across four Nordic markets, and which insights have proven most valuable in understanding how AI-driven discovery engines surface (or overlook) your content
- Learn how Matas turns those insights into action, using AI to generate and optimise existing content so it ranks and gets cited in AI-powered search
Check out the incredible speaker line-up to see who will be joining Christoffer.
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