Daniel Gharavi
e-Commerce Manager Kjell & CompanyDaniel Gharavi is a strategic eCommerce Manager with more than 20 years of experience spanning digital communication, eCommerce, and digital business development. He has previously led a digital agency and held Head of eCommerce roles across DTC and B2C for well-known Nordic brands.
At Kjell & Company, he is responsible for the strategic direction and growth of eCommerce and omnichannel across the business. He has driven double-digit eCommerce growth while building a high-performing team of five specialists, each leading their respective areas of expertise. He is also spearheading Kjell & Company's transformation towards a more AI-driven eCommerce business, an evolving journey focused on leveraging AI to create new opportunities for customer experience, efficiency, and growth.
Day 1 | 20th October
12:15 PM Panel Discussion: How can you evolve from SEO to AI-driven discovery to protect traffic and remain competitive?
- Understanding how discovery is shifting from traditional search to AI-driven interfaces, including Google AI Overviews and conversational platforms, and what this means for traffic, visibility, and brand presence
- Exploring how traffic is becoming increasingly fragmented across platforms, and how retailers and brands can diversify acquisition strategies beyond reliance on search engines
- Aligning strategies across marketing, content, and technology to ensure visibility within AI-generated results while maintaining control over customer relationships and performance
Check out the incredible speaker line-up to see who will be joining Daniel.
Download The Latest Agenda