eTail Nordic 2019

02 - 03 October, 2019

Radisson Blu Scandinavia Hotel, Copenhagen


David Hejgaard, Regional Lead Nordics at Zalando
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David Hejgaard

Regional Lead Nordics

Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda

Agenda Day 1 - Wednesday 2 October 2019

Wednesday, October 2nd, 2019

11:45 AM KEYNOTE –CONNECTING THE FASHION ECOSYSTEM: Closing the gap between offline and online channels: How Zalando is creating the next-level customer experience across all channels to provide meaningful engagement and increase conversions

• How to combine the online and offline worlds for a better customer journey
• How to identify all of your marketing channels and determine the best combination to integrate the on & offline worlds
• The challenge of offering the customer a consistent purchasing experience if it is online or in store

12:25 PM OMNICHANNEL PANEL DISCUSSION: How are retailers transforming tomorrow’s shopper experience to better engage consumers in the physical and digital world?

• How to leverage stores  to trigger customer curiosity, generate marketing momentum, and boost overall sales
• How to use your stores as “experience centres” to increase engagement with millennials and social influencers online and offline
• How  stores  provide a new way of meeting customers face-to-face, creating at the same time communities and social meeting points, delivering authenticity and relevancy that generates a stronger customer bond with your brand
• How pstores can help brands to deliver customised services, making it easy and eventful to find specific products, simplifying purchasing methods and stretching the experience beyond the store to keep conversations going across channels