Erik Jonsson

Head of eCommerce NA-KD

Day 1 | 7th October

2:45 PM ‘What Would You Do’ Panel Discussion: How can you localise your cross-border strategy to maximise market fit, minimise risk, and stay compliant?

  • Evaluating which international markets to enter — based on performance data, consumer behaviour, and supply chain viability 
  • Understanding what is required to succeed across logistics, tax compliance, and legal thresholds  
  • Exploring the tension between English as a unifier vs. true localisation: when to translate and how to adapt product storytelling 


Check out the incredible speaker line-up to see who will be joining Erik.

Download The Latest Agenda