Erik Ohlstrom

Head of Product & Engineering, Customer Engagament & Loyalty ICA Gruppen

Day 1 | 7th October

8:40 AM Opening Keynote Case Study: How we are building an AI-first strategy to scale personalisation, create a more efficient sales process and boost company-wide performance

  • Embedding AI across segmentation, performance marketing, and personalisation pipelines to improve business outcomes 
  • Aligning tech stacks and organisational design to support scalable AI implementations, including agentic AI for automation and content generation 
  • Discovering how AI can enhance business performance through better data analysis, strategic AI adoption, and organisational efficiency – while addressing ROI, privacy, and data governance


Check out the incredible speaker line-up to see who will be joining Erik.

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