Erik Öhrström

Erik Öhrström

Head of Product & Engineering, Customer Engagement & Loyalty ICA Gruppen

Day 1 | 20th October

9:15 AM Retailer Case Study: Optimising discovery: How we designed an AI-powered shopping experience to increase conversion and reduce returns

  • Implementing AI-driven product discovery to guide customers through complex assortments, improving relevance, decision-making, and overall conversion rates
  • Integrating conversational interfaces and recommendation engines into the shopping journey to replicate in-store assistance and personalise the experience at scale
  • Evaluating early results by tracking impact on AOV, return rates, and customer engagement while identifying gaps between expected and actual user behaviour 

Check out the incredible speaker line-up to see who will be joining Erik.

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