Federica Giuseppini

Federica Giuseppini

Global Commerce & Retail Media Manager Paid Media & Marketing Performance Carlsberg Group

Day 1 | 20th October

2:25 PM Fireside Chat: Retail Media Rewired: How can brands and retailers build scalable retail media strategies across fragmented markets, teams, and customer touchpoints?

  • Exploring how retail media is evolving beyond sponsored placements into a strategic commerce and discovery channel that drives engagement, trial, and long-term customer loyalty
  • Understanding the organisational and operational complexity behind retail media growth, including how brands and retailers align teams, budgets, governance, and measurement across increasingly fragmented organisations
  • Scaling retail media innovation through stronger collaboration between brands, retailers, agencies, and local markets to test new formats, unlock richer customer insight, and drive more effective omnichannel activation
  • Identifying what drives measurable retail media success across onsite, offsite, and in-store environments, including how to balance commercial performance, customer experience, and long-term brand value

Check out the incredible speaker line-up to see who will be joining Federica.

Download The Latest Agenda