Federica Giuseppini

Federica Giuseppini

Commerce & Retail Media Manager Carlsberg Group

Day 1 | 20th October

2:25 PM Case Study 2: How brands can build de-fragmented, scalable retail media strategies to deliver long-term commercial growth

  • Moving retail media beyond sponsored placements to drive discovery, engagement, and loyalty
  • Aligning teams, budgets, and measurement to overcome the challenges of scaling retail media
  • Accelerating retail media innovation through stronger collaboration between brands, retailers, agencies, and local markets
  • Driving measurable results across onsite, offsite, and in-store retail media while balancing performance, customer experience, and brand value

Check out the incredible speaker line-up to see who will be joining Federica.

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