Federica Giuseppini

Federica Giuseppini

Commerce & Retail Media Manager Carlsberg Group

Day 1 | 20th October

2:25 PM Case Study 2: How can brands and retailers build scalable retail media strategies across fragmented markets, teams, and customer touchpoints?

Quick-Fire Case Studies – Retail & Brand Perspectives: 

  • Moving retail media beyond sponsored placements to drive customer discovery, engagement, and loyalty
  • Aligning teams, budgets, governance, and measurement to scale retail media effectively
  • Accelerating retail media innovation through stronger collaboration between brands, retailers, agencies, and local markets
  • Identifying what drives success across onsite, offsite, and in-store retail media while balancing performance, customer experience, and brand value

Check out the incredible speaker line-up to see who will be joining Federica.

Download The Latest Agenda