Frederik Damgaard Andersen

Frederik Damgaard Andersen

Head of E-Commerce Søstrene Grene

Day 1 | 20th October

11:55 AM Case Study: Brilliant Basics, Extraordinary Results: How to build a high-velocity experimentation culture to increase conversion and drive revenue growth

  • Challenging the assumption that more features and functionality create better customer experiences, and instead focusing on simplification and customer needs
  • Building a scalable CRO programme that rapidly tests ideas, validates assumptions, and prioritises changes based on measurable business impact
  • Revealing the experiments that delivered the biggest results, what failed, and how incremental improvements translated into significant revenue growth

Check out the incredible speaker line-up to see who will be joining Frederik.

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