Frederik Andersen | eTail Nordic

Day 1 | 20th October

How to build a scalable CRO programme: testing ideas quickly, validating assumptions and prioritising by business impact
Where AI speeds up experimentation: using AI to generate test ideas, build variants and analyse results
Why simpler beats more: how removing friction did more for conversion than adding new functionality
What worked and what failed: our biggest wins, our failed tests, and how small improvements added up to revenue growth

Check out the incredible speaker line-up to see who will be joining Frederik.