Fredrik Samuelsson

Fredrik Samuelsson

E-Commerce Manager Axel Arigato
Fredrik Samuelsson

Fredrik is Ecommerce Lead at Axel Arigato, where he is responsible for the commercial performance and growth of the brand's global e-commerce business. With seven years of experience in e-commerce and digital product, he works across commercial strategy, customer experience, analytics and technology to create connected shopping experiences that drive both growth and brand loyalty.

Day 1 | 20th October

1:45 PM Case Study: Unified Growth Strategies: How to connect retail and eCommerce experiences to increase conversion and customer engagement

  • Understanding where physical retail creates stronger engagement and how those insights can inform digital merchandising and product discovery strategies online  
  • Aligning customer journeys across stores and eCommerce by using shared data, feedback loops, and cross-functional collaboration to create more consistent brand experiences  
  • Balancing channel priorities market-by-market to ensure retail, online, and wholesale work together strategically rather than competing for the same customer

Check out the incredible speaker line-up to see who will be joining Fredrik.

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