Fredrik Sturesson is Global Director of Data & AI at Ingka Group, IKEA. He leads the data, analytics and AI teams behind IKEA’s customer data, loyalty and marketing, covering the customer data foundation, IKEA Family insights, marketing measurement and the AI models used across the customer journey. His current focus is making customer data something AI can actually use: one trusted view of the customer, with clear ownership and governance built in from the start.
Day 2 | 21st October
9:10 AM Keynote Presentation: Data Foundation Fix: How to eliminate fragmentation to scale AI and drive faster, smarter decisions
- Understanding why most AI initiatives fail to scale due to fragmented data ecosystems, poor data quality, and legacy infrastructure that limits access, usability, and real-time decision-making
- Exploring the hidden complexity behind "AI readiness," from disconnected systems and inconsistent data standards to the operational challenges of unifying customer, product, and transactional data
- Identifying what leading organisations are doing differently, including investing in data foundations, breaking down silos, and prioritising data governance to unlock real AI performance and business impact
Check out the incredible speaker line-up to see who will be joining Fredrik.
Download The Latest Agenda