Giulia Miotti

Day 1 | 20th October

Understanding how discovery is shifting from traditional search to AI-driven interfaces, including Google AI Overviews and conversational platforms, and what this means for traffic, visibility, and brand presence
Exploring how traffic is becoming increasingly fragmented across platforms, and how retailers and brands can diversify acquisition strategies beyond reliance on search engines
Aligning strategies across marketing, content, and technology to ensure visibility within AI-generated results while maintaining control over customer relationships and performance