Hans Strömblad van Eijk

Hans Strömblad van Eijk

Chief Marketing Officer Haypp Group

Hans Strömblad van Eijk is Chief Product & AI Officer at Haypp Group, the world's largest online retailer of nicotine pouches and other harm-reduction products, operating across multiple European markets and the US. He has more than 20 years of experience in digital business, with a background spanning product development, e-commerce, analytics, digital marketing and AI. His focus is on using technology, data and AI to drive growth, improve customer experience and build more efficient organizations.

Day 2 | 21st October

9:50 AM Fireside Chat: Directing the customer: How can you regain control of the customer journey to build long-term loyalty and growth when AI controls discovery?

  • Navigating the shift in customer ownership as AI intermediates discovery, reducing direct traffic and reshaping how brands and retailers build relationships
  • Balancing control between retailers, brands, and technology platforms to maintain visibility, influence, and differentiation within AI-driven ecosystems
  • Building strategies to retain customer loyalty and first-party data through stronger value propositions, membership models, and post-purchase engagement

Check out the incredible speaker line-up to see who will be joining Hans.

Download The Latest Agenda