Harri Nieminen

Harri Nieminen

Head of CX and Loyalty Stockmann

Day 2 | 21st October

2:00 PM Case Study: Beyond Tier Loyalty: How to personalise a legacy loyalty program to increase margin and retention

  • Moving beyond traditional loyalty tiers to behavioural segmentation and churn prevention strategies
  • Using personalization, automation and customer insight to drive retention while protecting margin
  • Modernising a legacy loyalty programme to meet the expectations of both Gen Z shoppers and long-standing customers 

Check out the incredible speaker line-up to see who will be joining Harri.

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