Henrik Hermansen

Henrik Hermansen

Head of E-Commerce NN.07

Day 1 | 20th October

2:05 PM Case Study: How can you balance localisation, operational efficiency, and profitable growth to scale internationally?

  • Comparing cross-border strategies across different company sizes and models, from lean DTC expansion approaches to large-scale, multi-market operations
  • Identifying what actually works in practice when entering new markets, including localisation of payments, pricing, logistics, and marketing strategies
  • Sharing practical lessons learned from scaling internationally, including common pitfalls, quick wins, and how to balance standardisation with local adaptation

Check out the incredible speaker line-up to see who will be joining Henrik.

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