Henrik Sandin

Henrik Sandin

Head of Online Holmgren Mobility AB
Henrik Sandin
I focused on customer understanding, digital visibility, and data-driven growth. I lead initiatives across CRM, analytics, UX, conversion optimization, and performance marketing to ensure customers can find and engage with our brand wherever they are. By turning data into actionable insights, I help create seamless customer journeys and measurable business results.

Day 2 | 21st October

10:10 AM Case Study: How to redefine search success by identifying the KPIs that matter in an AI-driven discovery landscape

  • Understanding how AI search, LLMs and answer engines are changing the way customers discover products, reducing traditional search traffic while creating new pathways to purchase 
  • Moving beyond rankings and clicks by identifying the new metrics that indicate meaningful customer engagement, qualified leads and commercial impact across AI-driven and traditional search experiences 
  • Sharing how Holmgrens is evolving its search and measurement strategy to optimise for visibility, trust and high-value customer interactions in an increasingly AI-first search ecosystem

Check out the incredible speaker line-up to see who will be joining Henrik.

Download The Latest Agenda